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Press

Huawei Consumer Business Group exclusively presents a partnership with Mario Testino and fashion icons Karlie Kloss & Sean O’Pry to celebrate the launch of the Huawei W1 watch

25 September, 2015

hot press

Zurich, 25 September 2015 – World’s most famous fashion photographer, Mario Testino, collaborates for the first time with Huawei to convey his very own vision of fusing fashion and technology.


hot press

Last Tuesday, Huawei CBG France and GQ invited 500 guests to the highly symbolic “Cité de la Mode et du Design” in the heart of Paris to celebrate the new Huawei Watch campaign. Selected Swiss media representatives were granted an exclusive look at the watch – a new elegant and multifunctional product on the smartwatch market.


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The advertising campaign features no less than American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry.


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Crafted using sophisticated materials, the Huawei W1 watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal and a cold-forged stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology.


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Embracing the worlds of fashion and technology by Mario Testino


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"The world is moving at an incredible pace and with technology developing at such a fast speed one no longer only wants a product to do one thing alone. We look to the products around us to help deal with all the possibilities we are offered today through technology and a new digital world. Most times the speed that technology goes at is not hand-in-hand with aesthetics and this is why I think Huawei has been so clever in incorporating both” Mario Testino reasons his partnership with Huawei.


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“I photographed and directed Karlie Kloss and Sean O’Pry in this campaign because I feel they represent the youth of today and match perfectly to the world of Huawei’s new watches. I enjoyed working with them immensely and they made the communication of this so effortless."


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A classic design aesthetic built with smart technology


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Crafted using high-quality materials, including scratch-proof sapphire crystal glass, the Huawei W1 watch enables it`s users to stay connected wherever they are with discrete notifications of calls, texts, instant messages and emails. With it`s beautiful blend of gold, silver and black frames and a variety of different watch face designs to choose from, the W1 merges modern classic, luxury and simple aesthetics for both men and women. The choice of 22mm straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather.


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Keeping track of your health


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Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running, cycling and mountain climbing.


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The Huawei Watch is available in selected Swiss Mobilezone shops as of 1 October 2015.