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Press

HUAWEI second-largest Android™ brand in Europe

05 November, 2015

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Huawei second-largest Android™ brand in Europe


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Zürich, Switzerland, 5 November 2015 – HUAWEI, one of the world’s leading Information and Communication Technology (ICT) providers, is further growing in Europe through the success of its Consumer Business Group. According to latest smartphone sales data from Kantar Worldpanel ComTech, the company now ranks second among Android™ brands in Europe in the third quarter of 2015, compared to sixth place in 2014. The report examined smartphone sales in the third quarter of 2015 in Europe’s big five markets Germany, UK, France, Spain and Italy.


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“While we have been able to hold our market leadership in China for quite some time, we now want to strengthen our position in Europe as well. Our aim is to be a consumer loved top brand in the region.“ said Richard Ren, President of Consumer Business Group, Western Europe Region, HUAWEI Technologies. “With our new flagship products, such as the HUAWEI P8 and Mate S launched this year, we have expanded our portfolio with high-end devices in the premium segment to drive demand and brand awareness. This is not only a strong statement regarding our future strategy, it also enables us to offer innovative and stylish devices at every price point. We are delighted to see that more and more consumers are choosing HUAWEI smartphones and expect this customer preference to keep growing in the future.“


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In the third quarter, which ended 30 September 2015, HUAWEI sold 27.4 million devices. Compared to the same quarter in the previous year, this represents an increase of 63 percent. Within this, devices from the mid and high-end segment accounted for 33 percent, which is an increase of seven percent compared to the previous quarter.


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About HUAWEI


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By 2014, HUAWEI’s products and services have covered more than 170 countries, and a third of the world’s population. HUAWEI’s shipments of smartphones ranked third in the world in 2014. HUAWEI has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. HUAWEI Consumer Business Group is one of three businesses within HUAWEI, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of HUAWEI’s expertise in the telecom industry, built on HUAWEI’s global network, worldwide operations and business partners, HUAWEI Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. HUAWEI acts on its word and fulfills dreams. For more information please visit: www.consumer.huawei.com/ch


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Press contact


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Huawei


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Burson-Marsteller for Huawei


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Carlotta Nietzke


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+41 (0)44 455 84 57


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huawei.switzerland@bm.com


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