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Press

Huawei Debuts New nova Series of Smartphones at IFA 2016

01 September, 2016

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Zurich, September 1, 2016 – At IFA 2016, Huawei Consumer Business Group debuted the Huawei nova and Huawei nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers. The new nova series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. Huawei also announced new color options for the awarding-winning Huawei P9 smartphone.


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Available beginning in October in Prestige Gold, Mystic Silver and Titanium Grey, the Huawei nova series is just the beginning of an exciting new series designed to defy expectations. The series delivers brilliant usability features combined with stunning looks, powerful performance and fantastic camera which continues Huawei’s commitment to innovation and design.


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“Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,” said Richard Yu, CEO of Huawei Consumer Business Group. “Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei nova devices are the perfect fit for a generation that lives their life on a smartphone.”


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At an exclusive launch event held at the Velodrom in Berlin, world-renowned fashion blogger Xenia joined Richard Yu on stage and praised the nova’s high-end design features and fantastic camera, calling the device a “must-have” for her fast-paced, camera-ready lifestyle.


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With its Huawei nova series, Huawei continues to defy expectations following its successful smartphones launches earlier this year, including the powerful Mate 8 and Huawei P9 which redefined the standard in smartphone photography.


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Ergonomic Design


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The Huawei nova smartphone’s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compact design that fits perfectly in the user’s hands, enabling single-handed functionality. As beautiful to look at as it is to use, the Huawei nova draws inspirations from curves found in modern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflect light to emit multiple shades of brilliant colors and sheens.


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Outstanding Photography Experience


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Today’s smartphone users demand a device that empowers them to capture and share their favorite moments, anytime and anywhere. With its powerful 8 megapixel front-facing camera, the Huawei nova enables users to take and share better selfies in any lighting condition. Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin 3.0 applications, which apply cosmetic effects and skin smoothing filters to create more flattering images.


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The Huawei nova’s 12-megapixel rear camera with 1.25um larger pixel sports an enhanced wide-aperture lens and imaging sensor allowing it to capture photos in low-light conditions. In addition, the Huawei nova series supports fast autofocus for amazing accuracy, helping consumers to capture wonderful moments in their life.


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Real-world Performance


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The Huawei nova series is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei nova’s 3020 mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps. With a next-generation 3D fingerprint sensor, the Huawei nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single hand selfies.


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The Huawei nova also features DTS Headphone: XTM optimized audio for authentic 3D, home-theater quality surround sound.


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New Fashion-forward Huawei P9 Colors


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Following its global launch earlier this year, Huawei released new fashion-forward colors for the Huawei P9 dual-camera smartphone co-engineered with Leica AG. Inspired by the dramatic, bold colors found in 1960’s pop art, the P9 is available in two new vibrant finishes, Red and Blue. Beginning at CHF 549, these new colors represent Huawei's focus on creating on-trend products for consumers who value style and design and are available in Switzerland at the beginning of November.


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Availability


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The Huawei nova plus will not be available in Switzerland. The Huawei nova, with 32GB RAM and 3GB RAM, will be available in Switzerland beginning of October and priced competitively at CHF 399.