Huawei Switzerland’s marketing on the move
11 December, 2014
Zurich, 11 December 2014 – Huawei Switzerland, a subsidiary of Huawei Technologies, a leading global information and communications technology (ICT) solutions provider, announces today that the Consumer Business Group has launched its first big marketing campaign in Switzerland.
Huawei is happy to announce today, that it has launched its first big marketing campaign in Switzerland, with a Huawei-branded tram and a 1100-posters campaign in Zurich and Bern areas. This will enhance visibility of Huawei and therefore raise brand awareness in Switzerland.
To support the campaign, Huawei Consumer Business Group will also launch its Swiss website http://consumer.huawei.com/ch in December 2014 to enhance its presence in Switzerland also online.
2014 was a very good year for Huawei Consumer in Switzerland with the launch of Ascend P7 and its EISA award as “European Consumer Smartphone 2014 – 2015” and the launch of the newest elegantly compact Ascend Mate7, with its 6-inch FHD IPS in-cell LCD display, octa-core chipset and long-lasting 4100 mAh battery. This high-end device is available at Swisscom, Mobilezone, and Digitec since beginning of December 2014.
“The first Huawei branded smartphone was launched in Switzerland in 2012, since then Huawei Consumer has successfully launched many different smartphones on the Swiss market” said Haijun Xiao, Managing Director of Huawei Switzerland. “Huawei Consumer Business is largely investing into marketing across the globe, to raise our brand awareness and we are very pleased to announce today that Huawei Switzerland is now ready to hit the streets with our first large public marketing campaign”.
“Huawei brings excellent smartphones to the market at affordable prices. We are proud to announce our first marketing campaign in Switzerland, which we expect to further raise the brand awareness in Switzerland.” said Daniel Meier, Director Huawei Consumer Business Switzerland. “Next year we will keep investing in marketing activities in Switzerland, stay tuned!”