México D.F., Thursday 12th of February 2015.- HUAWEI Technologies, global telecommunications leader with presence in more than 170 countries, has been distinguished to its commitment with sports. For that reason, it has celebrated over 30 global sponsorships from which 70% have been in sports which have contributed to the brand positioning in the main telecommunications markets. The most important soccer sponsorships to mention are: Atlético de Madrid, Paris Saint-Germain and the Spanish Football League (LFP) among others.
In this occasion HUAWEI has chosen the most successful soccer team in México to establish a strong relationship as the Official Smartphone Brand with one of the most promising teams of the country with international exposure.
HUAWEI is always looking to partner with the most successful soccer teams, and the America Club has proven an outstanding performance during the last tournaments at the Mexican League and participating in the Quarter Finals Round of the CONCACAF tournament.
As part of this alliance, the Mexican consumers will be able to enjoy new experiences in connectivity through the first official Smartphone of the America Club. This type of actions shows how HUAWEI looks for a position as a leader in the Smartphones category at the Mexican market. Currently, the telecommunications company is the third Smartphone manufacturer in the world. In 2014, HUAWEI was listed in the “Best Global Brands” ranking of Interbrand as part of the 100 top brands with equity value and in Mexico it was recognised as a “Super Brand.”
In its Smartphone’s portfolio, HUAWEI has a full variety of devices to satisfy the requirements of the most demanding consumers that look for value at competitive prices. This is the case of the HUAWEI P7 and HUAWEI Mate 7 which have received important awards. For instance, HUAWEI Mate 7 received: “The Best of IFA 2014” an award given by recognised international media at the most important fair of innovation and consumer electronics in Europe.