[August 15, 2015] HUAWEI, a leading global information and communications technology (ICT) solutions provider, has been awarded 'European Consumer Smartphone 2015 - 2016' by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, HUAWEI P8. This is the third consecutive year that HUAWEI has been recognised by EISA in this category.
Building on the success of last year's award‐winning HUAWEI Ascend P7, the new HUAWEI P8 is the culmination of the P series' rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers. EISA praised HUAWEI for delivering "improved camera performance and surprisingly high‐end craftsmanship that gives this affordable device a truly sophisticated appearance." It highlighted its 2680 mAh capacity battery, f/2 lens developed for better low‐light performance and the HUAWEI P8’s excellent 5.2‐inch Full HD IPS‐NEO display.
The low-light camera performance allows consumers to be more creative using the best light painting facility available on a smartphone and amazing crisp high contrast shots. The HUAWEI P8 also features a compact and powerful dual-antenna design plus rapid switching technology allows the phone to intelligently recognise the best mode reduces dropped calls and maintains a stronger signal.
"We are proud to be presented with this award for the third year in a row. We are committed to challenging the industry and revolutionizing how a smart phone is used - the HUAWEI P8 is the most user-friendly smartphone for consumers globally," said Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG).
In August 2014, HUAWEI Ascend P7 was named 'European Consumer Smartphone 2014 - 2015' and was praised for its 'beautiful glass finish', 'attractive price' and its 8-million-pixel front-facing camera and rear 13-million-pixel sensor with flash and supporting apps. HUAWEI Ascend P7 is now on sale in over 100 countries and has shipped more than 7 million units since it was launched. In 2013, HUAWEI had been awarded the 'European Consumer Smartphone 2013 - 2014' for the ultra slim 6.18 mm HUAWEI Ascend P6.