Huawei and Discovery Communications Ink Global Partnership to Create Discovery's First Co-Branded Mobile Phone
[Silver Spring, Md., USA, September 27, 2011] Discovery Communications, the world’s number one non-fiction media company, announced today a global partnership with Huawei Device, one of the world’s largest handset manufacturers, for the development of the Huawei-Discovery Expedition phone. This partnership signals Huawei’s increasing presence in the Americas, Europe, Australia, Asia, China and other global markets.
The Huawei-Discovery Expedition phone is part of the expanding Discovery Expedition line, the official lifestyle brand of Discovery Channel. This feature phone is water-resistant, dustproof and anti-shock, and also includes a GPS, torch, compass and G-sensor, making it compatible with travel and outdoor activities. Additionally, it is equipped with Facebook and Twitter social networking capabilities, allowing consumers to share their outdoor adventures and memories with friends and loved ones. The phone will be commercially available in the fourth quarter of 2011 and will retail through operators and distributors around the world.
"Discovery’s global partnership with Huawei is the first in a series of strategic efforts to create additional touch points for our consumers to engage and interact with our networks brands all around the world," said Nicolas Bonard, Senior Vice President, Discovery Enterprises International, Discovery Networks International. "Discovery Expedition, the premiere lifestyle outdoor apparel and accessories brand, is our newest retail and merchandising initiative, designed to complement the qualities found at the heart of our flagship brand Discovery Channel- adventure, exploration, technology and quality."
"This is the first time that Huawei is creating a co-branded mobile phone with Discovery and we are very excited about providing outdoor enthusiasts with a device that can support their communications and active lifestyle needs. This partnership will allow Huawei to leverage Discovery’s robust marketing channels to consumers around the world. This Huawei-Discovery Expedition phone collaboration is the first of many to come and we look forward to working even more closely with Discovery in the near future to co-create more innovative products that we can share with consumers," says Victor Xu, Chief Marketing Officer, Huawei Device.
The Huawei-Discovery Expedition phone will be promoted through a comprehensive marketing campaign which includes on-air and online advertising, public relations, and support via Discovery’s websites and social media assets.