24 November, 2014

Huawei Product Ads Win Honors from the World's Leading Advertising Awards Organizations

Shenzhen, China, November 20, 2014: Huawei today announced that its advertisements for its MediaPad X1, MediaPad 10 Link, and Ascend Mate2 smart devices, as well as E5382 router, have been recognized for their production excellence by several global advertising awards organizations including the Australian Cinematographers Society (ACS), The Greatwall Awards, The Guangdong Advertising Awards, China 4A Golden Seal Award. In total, Huawei has been honoured with eight awards from the prestigious organizations.

“The recognition of our advertising campaigns by so many of the world’s leading advertising organizations is testament to both the innovation of our products and the creative marketing that introduces them to people around the world,” said Mr. Shao Yang, Vice President of Marketing, Huawei Consumer Business Group. “At Huawei, we consider it essential that our promotional campaigns are as innovative as our products, and we are constantly implementing techniques to further enhance our advertising production quality.”

The Mary Day TV commercial by Melbourne-based cinematographer, Aaron Farrugia, which showcases MediaPad X1 pocketed a series of top awards including the Golden Tripod for Branded Entertainment in ACS’ Web & New Media category, The GreatWall Awards’ silver award for internet film, as well as The Guangdong Advertising Award’s Golden Award. Shot on location in Spain, the Mary Day commercial uses MediaPad X1 to tell the story of a romantic encounter brought about through a series of unexpected scenarios.

The integrated commercial campaigns for Ascend Mate2 and MediaPad 10 Link have been honored with The GreatWall Awards’ bronze awards in the internet film category. At the Guangdong Advertising Award, the E5382 router received an award for excellence in print for its series At the Beach, In the Office, and The Geek. In addition, several of Huawei’s commercials for Huawei MediaPad 10 Link+ were nominated for China’s 4A Golden Seal Awards in the traditional media category.

As the world’s leading ICT products and services provider, Huawei is dedicated to meeting the emotional and practical needs of its global consumers through beautifully designed products and industry-leading technologies. Recognitions such as the above are testimonial to Huawei’s efforts to ‘Make It Possible’ for people everywhere to enjoy world-class, innovative technology.

Links to Huawei Consumer BG’s Award-Winning TV Commercials

• MediaPad X1:
http://www.youtube.com/watch?v=2GMUNoe5QcM&list=PL8wcaOBMisz61wN-KZAtUPkB6t555v0zW

• Ascend Mate2 series:
The Proposal:
http://www.youtube.com/watch?v=0GynVK699SQ&list=UUM_zp2dVNflkGFWAFM_N7lg

Camping:
http://www.youtube.com/watch?v=PS2O4qZQDDg&list=UUM_zp2dVNflkGFWAFM_N7lg

Soccer Game:
http://www.youtube.com/watch?v=gdQUa8XKQe0&list=UUM_zp2dVNflkGFWAFM_N7lg

• MediaPad 10 Link Series:
Gravity:
http://v.youku.com/v_show/id_XODI5MjIxNDMy.html

Fast and Furious:
http://v.youku.com/v_show/id_XODI5MjIxNzM2.html

Jurassic Park:
http://v.youku.com/v_show/id_XODI5MjIyMTEy.html