12 September, 2013

Borussia Dortmund and its new Champion Partner Huawei announce details of technology partnership

HUAWEI Enterprise is to install a complete WLAN infrastructure in the SIGNAL IDUNA PARK. “Our collaboration with BVB comprises both an extensive sponsorship package and a comprehensive, large-scale technology partnership. We’re to roll out a major wireless project here that will be one of the biggest in Germany and unique throughout Europe,” says Jörg Karpinski, ‎Huawei Technologies’ Sales Director IT in Germany and manager of the project.

A firm place for Huawei products

“We’re a dynamic club that’s always open to new ideas. We’re thrilled that, in association with Huawei, we’ll soon be able to offer our fans an innovative technical infrastructure in our stadium,” says Hans-Joachim Watzke, General Manager of Borussia Dortmund GmbH & Co. KGaA. The advanced technology will open up a raft of new possibilities for BVB in Germany’s largest stadium, with its capacity of more than 80 000 spectators. Going forward, the SIGNAL IDUNA PARK will have the technical capabilities to deliver stable data services to a crowd the size of the population of a small town. This will enable spectators to use social networks, post pictures from inside the stadium, send messages, discuss goals, plays and player performance, and locate their friends in the stadium. In addition, Borussia Dortmund will work with Huawei to create a foundation for delivering exclusive content, such as details of the team’s initial lineup, straight to fans’ mobile phones, well ahead of the kickoff. Huawei’s full product range, including smart phones, tablets and mobile broadband devices, will be in service at BVB home games. Stadium hostesses, for instance, will use Huawei MediaPads to manage visitor care in dining areas.

“Huawei’s technical infrastructure for the wireless network in SIGNAL IDUNA PARK will soon enable people to experience sport and entertainment in a whole new dimension. We’ll be able to offer all our fans access to internet services on site and to deliver exclusive content to them inside the stadium,” explains Carsten Cramer, BVB’s Director of Sales and Marketing.

“We’re delighted to be able to showcase our capabilities as a supplier of infrastructure and user devices in this reference project and to have found a sponsorship partner in Borussia Dortmund who is a competitive contender and who shares our belief in quality and performance, along with our unwavering resolve to be among the very best in the world,” says Lars-Christian Weisswange, Huawei’s Executive Vice President Consumer Business Group.

Under the cooperation agreement, Huawei will have a VIP area, the Huawei Conference Center, at its disposal in the SIGNAL IDUNA PARK’s north stand during home matches. Huawei will also be able to use the Conference Center to host seminars, incentives, business events and more on non-match days. In addition, the sponsorship package will include product placement and classic perimeter advertising.