Nov 21. 2012

“Ascend ( HW-01E)” On sale from November 21 (Wed.)

HUAWEI Technologies Japan K.K., a leading global information and communications technology (ICT) solutions provider (hereafter referred to as HUAWEI Japan), announced today that the “user-friendly high speed" smartphone “Ascend HW-01E" under the “Docomo With Series” through NTT DoCoMo Inc. (hereafter referred to as NTT DoCoMo) will start being sold on November 21. This smartphone realizes the fastest device activation in the world at 5 seconds*1 and supports ultra high-speed Xi communication.

The company has also began broadcasting a TV commercial with TV personality Kiko Mizuhara chosen as the face of HUAWEI and now airing in major cities including Tokyo, Osaka, Nagoya and Fukuoka from November 15, coinciding with the start of product reservations on November 14.

“Ascend HW-01E” is specially customised for the Japanese consumer based on HUAWEI’s globally distributed series ‘Ascend’. We will be happy if many Japanese customers can experience the features of this smartphone such as the fastest device activation in the world at 5 seconds*1 and the 2012 Good Design Award winning form which fits just right in your hand.” said Oliver Wu, President of HUAWEI Device Japan.

“Ascend” is the name of the smartphone series globally distributed by HUAWEI that encompasses HUAWEI’s latest technologies and can make the quality of daily life better and richer for people who are constantly seeking to go one step higher than before. As the face of the company, HUAWEI Technologies Japan chose Kiko Mizuhara, who has recently taken a step forward in her career from model to actress enjoying ascending popularity, and will further support sales promotion advertising that expresses the stress-free usability of the “user-friendly high speed" smartphone “Ascend”.

The TV commercial is comprised of three stories: “Encounter” where Kiko Muzuhara encounters Ascend, and “High Speed Download” and “High Speed Camera" where the "user-friendly high speed” of Ascend is featured.