Excellence With Edge

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Product color, shape and phone interface are for reference only, the actual product may vary. EMUI functions and applications may vary by region.

7-Layer Build

The Ascend P7’s sleek glass back was made with a 7-layer surface treatment using a micro-pattern design never seen before in a smartphone. A process that increases transparency and gives it a stunningly beautiful look and feel in the hand. The result is a tactile experience with a Spin effect texture finish that takes smartphone design to a new level of craftsmanship.

Ultra-Slim Design

As soon as you pick up the Ascend P7, you immediately notice something: it’s incredibly slim. But despite being only 6.5 mm thin, this is a smartphone that doesn't cut any corners when it comes to exceptional features and functionality. Once you begin to use it, you’ll discover the many ways in which the Ascend P7 redefines the smartphone experience, both inside and out.

Indented Power Button Key

Every detail of the new Ascend P7 is created to redefine your user experience. That includes the design of the power key, indented to make it more comfortable to use with one hand. And, by relocating the power key in the middle of the smartphone’s chassis, viewing and navigation is much easier now.

Unibody Waterdrop Curve

The Ascend P7 is unlike any smartphone you’ve ever seen before. The bottom corners of the Ascend P7’s unibody build follow a powerfully natural and fluid design, inspired by a drop of water spreading on a glass surface. The result is a finely balanced curve that fits perfectly in your hand. A pleasure to hold, a pleasure to use.

8MP BSI Front Camera

The Ascend P7 redefines the possibilities of the smartphone camera experience. The 8MP 5-piece aspherical lens front camera incorporates a Blue Glass infrared sensor that enhances the clarity of every photo, helping to avoid object deformation and purple fringing, making every photo you take a memory to treasure.

Panorama Selfie

The Ascend P7 comes with an innovative Panorama Selfie feature, which means you can create spectacular self-portraits with a wide panoramic background. Now, wherever you find yourself you can put yourself in the picture, and include every detail of the amazing world that surrounds you.

13MP Rear Camera

The Ascend P7’s 13MP rear-camera makes every single pixel count. The photosensitive f/2.0 aperture 5-piece ISP lens and BSI sensor, originally developed for use in high-performance digital cameras, enables unparalleled clear, rich pictures at night or indoors with vivid 1080p video recording and 720p playback.

Low-Light Performance

The Ascend P7 gives you an edge in low light settings with Blue Glass infrared filters on the front and rear lenses to provide a sharper image, with better noise reduction and bright colors and details, even in low light conditions.

Ultra Snapshot

Everything about the camera technology in the Ascend P7 is designed to redefine the boundaries of camera smartphones. With the 1.2-second ultra snapshot feature, you can review your pictures instantly with ultra-fast image playback. This innovative feature is quickly activated by double-pressing the lower volume button.
Watermarking Audio Tagging Camera Filters

Creative Photo Editing and Sharing

Use the photo-editing suite on your Ascend P7 to create memorable images to share across your networks.

Switching

The Ascend P7 is built for enhanced connectivity in the era of lightning-fast 4G LTE. But when you’re away from a 4G network and need to improve the stability of your signal, or just want to save some extra battery power by using a 3G connection, the Ascend P7 switches automatically between networks.

Dual Antenna

By incorporating a separate antenna at both ends of the phone, the Ascend P7 maximizes responsiveness in places where the signals of most conventional single-antenna smartphones start to drop out. Take your smartphone anywhere and enjoy full communication and smooth surfing at all times.

Ultra Power Saving Mode

No power? No problem. When your Ascend P7’s battery charge begins to run down, Ultra Power Saving mode shuts down the functions that drain your battery the most, leaving calling and texting and giving you up to 24 hours standby on just a 10% charge.

Smart Power Saving Mode

There are few things worse than a battery icon in the red zone. That’s why we’ve developed a useful feature called Smart Power Saving mode, which substantially increases the usage of your battery as its charge begins to fade. Choose from Normal, Smart or Ultra Power Saving to select the amount of time you need to keep things running smoothly.

Thermal Gel Cooling System

By using Thermal Gel Cooling instead of the conventional cooling systems used in other smartphones, the Ascend P7 keeps the system’s CPU cooler, which significantly cuts back on power loss, as well as keeping your smartphone cool in the hand, even when running power-hungry gaming apps.

Phone Management

The Ascend P7 is designed make your life easier. That’s why it incorporates a series of smart apps that make managing the day-to-day use of your smartphone an effortless experience, whether you’re at work or at play.