Huawei and Phoenix Sign NZ’s Largest Ever Football Sponsorship
Beijing, 18 April – Huawei and the Wellington Phoenix have signed the largest sponsorship
deal in New Zealand football history, extending their partnership for at least another three
The announcement was made in Beijing today by Huawei global Board Director and Asia
Pacific President Mr Li Jin’ge and was attended by Prime Minister John Key as part of his visit
Huawei first partnered with the Phoenix for the 2013/14 season on a three year deal.
Mr Li said connecting with football fans through the Phoenix had been a huge part of growing
the brand in New Zealand.
“This partnership has been outstanding for Huawei, building our profile in Australasia, and providing amazing experiences for our customers and friends in New Zealand.”
The Wellington Phoenix was Huawei’s first major football partnership, and since signing on
with the Phoenix, Huawei’s stable has grown to include such iconic clubs as Arsenal, Paris
Saint-Germain, Atletico de Madrid, Borussia Dortmund, and AC Milan. This year Huawei
announced Lionel Messi as a Global Brand Ambassador.
Wellington Phoenix General Manager David Dome said having a partner with such global reach
had brought new opportunities for the Phoenix.
“With Huawei we have been able to achieve some quite fantastic things. We brought English Premier League sides West Ham and Newcastle United to play in Auckland, Wellington, and Dunedin. We took on Atletico Madrid and Aston Villa while competing at the Hong Kong Soccer Sevens. And most importantly, we’ve been able to build a team which is playing the kind of
football fans want to come and watch.
“Huawei have become integral to the way we do things at the Phoenix. They are included in all
the major decisions that we make as a Club.
“It’s a truly collaborative and seamless partnership.”
Mr Dome said with Huawei’s commitment, next season was looking likely to be one of the best yet.
“We have been building this team under Ernie Merrick and they are now playing some fantastic football. For next season we are adding two of the A-League’s best in Gui Finkler and Kosta Barbarouses who will add some real flair and firepower.”
The sponsorship extension follows the FFA issuing a 10-year license to the Phoenix, securing
their future as New Zealand’s professional football team.
Attached image (left to right): Mr Li Jin’ge, Prime Minister John Key, Wellington Phoenix
Chariman Rob Morrison