HUAWEI P9 and P9 plus Launch

2016/06/22
HUAWEI P9 and P9 plus Launch

New HUAWEI Flagship Device Combines Groundbreaking Innovations and Exceptional Design, Setting a New Standard in Smartphone Photography

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London – April 6, 2016 – Today at an exclusive launch event at London’s Battersea Evolution, HUAWEI Consumer Business Group unveiled the much anticipated HUAWEI P9 and P9 Plus.
Created in collaboration with Leica, the dual-lens P9 sets a new standard in smartphone
photography.

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The HUAWEI P9 is the first smartphone co-engineered with the global iconic brand, Leica
Camera AG. The P9’s dual-lens camera takes smartphone photography to the next level,
allowing people to capture both vivid colors and striking black and white images. HUAWEI’s new
B3 Talkband wearable wristband also made its global debut.

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A groundbreaking moment for event guests included a first look at an exclusive trailer of the
new HUAWEI P9 TV commercial starring Henry Cavill and Scarlett Johansson, Global Product
Ambassadors for the HUAWEI P9 series. Showcasing the connection between two global stars
in Shanghai and Hollywood, the trailer symbolizes the partnership between HUAWEI and Leica
and the intersection of color and black and white. Cavill was joined at the P9 launch by iconic
photographers Mary McCartney and David Guttenfelder from National Geographic as well as
BBC Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan
Newhouse, Vogue China Publisher Anita Chang and HUAWEI UK Board Members Sir Andrew
Cahn and Dame Helen Alexander.

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“HUAWEI is excited to give P9 users the best smartphone photography experience by leveraging
the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,”
said Richard Yu, CEO, HUAWEI Consumer Business Group. “Consumers around the world use
their smartphones to take billions of pictures each year, making photography critical to user
experience. P9 users can now capture images with unmatched clarity, richness and
authenticity, with a masterfully designed and powerful smartphone that looks and feels
incredible.”

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Reinventing Smartphone Photography
Integrating the design values and engineering excellence of HUAWEI and Leica in a
smartphone photography system co-engineered by the two companies, the P9 brings together
best-in-class hardware and software, from optical lenses, to sensors, to image processing
algorithms, empowering users to capture the highest-quality images.

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Key to the P9’s superlative imaging capabilities is a dual-camera design that fully unleashes
the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to
the industry’s most stringent quality screening requirements. The RGB camera on the P9
specializes in capturing color, while the monochrome camera is outstanding at acquiring
picture detail. The two rear cameras of the P9 work in tandem to enable users to create images
of superior detail, depth and color. The P9 truly excels in low-light conditions, as the dual-
camera design guarantees more light and detail can be captured.

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Each picture taken by the P9 carries the unique emotional resonance and timelessness that
are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid Colors and Smooth
Colors, depending on their personal preferences. With meticulous
calibration of the P9’s camera parameters, each film mode faithfully renders the authentic color
and style of Leica. By selecting the monochrome mode, P9 users can use their devices as a
true monochrome camera to capture powerful and evocative black and white images of
superior quality.

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Deploying HUAWEI’s Hybrid Focus technology, the P9 captures images with superior speed,
accuracy and stability. The P9 supports camera focusing based on three methodologies –
laser, depth calculation and contrast – and automatically selects the one that yields the best
result in any given environment.

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The wide-aperture photography feature on the P9 allows users to experiment with innovative
visual effects to create unique images and content. The P9 makes it easy to adjust the camera
aperture to create bokeh and other depth-of-field effects, while keeping the main object in
sharp focus.

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“Leica and HUAWEI share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world,” said Oliver Kaltner, CEO, Leica Camera AG. “We are deepening our collaboration to give users a more optimal smartphone photography experience.”

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Taking Industrial Design to a Higher Level

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The P9 is a masterpiece of state-of the-art industrial design, with the same minimalist design
DNA as earlier products in HUAWEI’s acclaimed flagship P-series of premium smartphones.
Each P9 device is a perfect construct of superior-grade 2.5D glass and an aerospace-class
aluminum, with diamond-cut edges rounded out by carefully balanced curvatures.

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The 64GB version of the P9 comes in a stunning and unique Haze Gold finish, setting new industry standards in
industrial design, with the use of techniques including brushed hairlines
and metal polishing at micron-level precision to create a translucent metal surface. Additionally,
the Ceramic White version of the P9 is smoother than the painted bodywork of premium cars,
reflecting and refracting light to present different shades of awe-inspiring colors as ambient
conditions change.

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Power and Performance

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The P9 is equipped with the power, connectivity and speed that today’s high-end smartphone
user expects from HUAWEI. With a 5.2-inch 1080p display, the P9 is powered by the new Kirin
955 2.5GHz 64-bit ARM-based processor for leading-class mobile performance. The
3,000mAh high-density battery offers P9 users outstanding mobility and battery life.

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HUAWEI is also unveiling the P9 Plus, featuring a 5.5-inch Press Touch display and a larger 3,400mAh battery. The P9 Plus also offers dual-IC Rapid Charge, giving users six hours of talk
time after a 10-minute charge.

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Leveraging HUAWEI’s industry-leading capabilities in telecommunications, the P9 and P9 Plus
offer unrivaled new features including a virtual-triple-antenna architecture, designed for users
who need robust and seamless connectivity to cellular and Wi-Fi networks to fully harness the
power of the mobile Internet no matter where they are in the world.

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The P9 and P9 Plus also protect users’ privacy and information security with HUAWEI’s world-leading biometric fingerprint recognition technology. The enhanced fingerprint sensor allows
users to personalize and safeguard their devices by significantly lowering the possibility of
fraudulent or accidental device access, while also ensuring users can quickly and securely
access their smartphone.



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About HUAWEI Consumer BG

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HUAWEI’s products and services are available in more than 170 countries, and are used by a
third of the world’s population, ranking third in the world in mobile phone shipments in 2015.
Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India,
and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers
smartphones, PC and tablets, Wearables and cloud services, etc. HUAWEI’s global network is
built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest
technological advances to consumers around the world.

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For more information please visit: http://consumer.huawei.com

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