HUAWEI P40 Pro+ to officially launch in Australia
See more than ever before with the World’s first Ultra Vision Leica Penta Camera
Huawei has today announced that the HUAWEI P40 Pro+ will officially launch in Australia this week.
First revealed as part of the global launch in March, the much-anticipated flagship handset will now be available for Aussies to buy in-store and online from Friday 7 August 2020.
As the world’s most professional smartphone camera system ever, the HUAWEI P40 Pro+ brings the latest in intelligent camera innovations that radically expand mobile photography and videography, which alongside the world’s best 5G experience and an iconic design, delivers a smartphone experience of the future.
Larking Huang, Managing Director of Huawei Consumer Business in Australia: “The HUAWEI P40 Pro+ continues the P Series’ heritage of imaging excellence, thanks to the unique Ultra Vision Sensor, SuperZoom Array and pro-level cinematic features. A highlight feature for Aussies will be the Golden Snap, which allows you to remove unwanted subjects or reflections from shots to get that Instagram-perfect image every time.
“The handset also features ultra-fast speed with the high-performance Kirin 990 5G Chipset, to connect Australians and the world around them instantly.”
All-Day Super Definition Photography
The Ultra Vision Leica Penta Camera found on the HUAWEI P40 Pro+ features Huawei’s industry-leading 1/1.28-inch sensor, which supports pixel binning to achieve a pixel size of 2.44μm. Combined with the RYYB colour filter array, this enables the camera to take in massive light and detail for super clarity day and night. The main camera sensor is also the world’s first to support Full Pixel Octa PD AutoFocus, for precise details regardless of the scene complexity and light conditions.
The HUAWEI P40 Pro+ unique SuperZoom Array comprises of two telephoto cameras for 3x and 10x optical zoom and up to 100x maximum digital zoom, thanks to the advanced periscope design with light-reflecting prisms. Combined with Triple OIS + AIS, the HUAWEI P40 Pro+ provides the best image stabilisation ever on a HUAWEI P Series device, for unrivalled zoom performance.
The front dual camera features a 32 MP camera with auto-focus and an IR depth camera, which work closely together to produce flawless selfies with natural bokeh effects. New HUAWEI Golden Snap is also available on the HUAWEI P40 Pro+, which includes AI Best Moment, an intelligent photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection also remove unwanted subjects and glare from the frame, making quality photographic results even more readily available.
A Powerfully Compact Video Camera
The HUAWEI P40 Pro+ 40 MP Ultra-Wide Cine Camera makes full use of the ISO 51,200 light sensitivity to support low-light video capture, which can be a challenge even when using professional equipment. Together with the SedecimPixel Fusion Technology, which produces super pixels measuring 4.48 μm, the device can achieve bright and clear footage at night.
The Cine Camera also supports HDR content capture, 7,680 fps Ultra Slow-Motion recording and real-time Bokeh effects for videos – similar to the results provided by a wide aperture lens. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos, plus the new Directional Audio Zoom allows users to zoom in on an audio source and amplify its sound at the same time.
The HUAWEI P40 Pro+ is equipped with the HUAWEI Quad-Curve Overflow Display, with super narrow bezels and
streamlined round corners ensuring an ergonomic hold and a near borderless look, for a seamless viewing
experience. Plus, the fluid 90 Hz display delivers optimised responsiveness and smoother animations, as well as
a much more immersive gaming experience.
Featuring an innovative nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time, the HUAWEI P40 Pro+ delivers incredible durability and timeless style, available in Ceramic White.
A 5G Powerhouse
Powered by the intelligent Kirin 990 5G and bolstered by Huawei’s leading expertise in 5G, the HUAWEI P40 Pro+ delivers integrated 5G connectivity with the most comprehensive 5G band support, for ultra-fast speed. The 160 MHz Wi-Fi 6 Plus technology also offers high-speed connectivity with support for 2,400 Mbps peak theoretical transmission speed, for improved signal reception. The bespoke 4-in-1 SuperCool system ensures the best cooling performance to help the HUAWEI P40 Pro+ handle high-capacity processing produced by 5G communications.
The HUAWEI P40 Pro+ comes equipped with the latest EMUI 10.1 operating system, introducing new features that enable more seamless connectivity Upgraded Huawei Share also enables more streamlined connections with other Huawei devices and third-party equipment, and the new Multi-Screen Collaboration functionality breaks down the barriers between Windows and Android systems, for an enhanced mobile office experience.
Your Gateway to Millions of Apps
It is now even easier for Huawei users to have the apps they want on the HUAWEI P40 Pro+:
1) Phone Clone– One easy way to transfer your apps, contacts, data, files and photos from your old smartphone
to your new smartphone, in a few simple steps.
2) AppGallery– Huawei’s official app store with more than 420M monthly active users and a constantly growing list of apps. It features a 4-layer detection mechanism to ensure apps featured are safe to download and use. Simply browse and download the apps you need.
3) Petal Search- one of three ways in which Huawei users can find and download apps on to their HMS devices, alongside AppGallery and Phone Clone. Simply use it directly from the home screen of your device.
Australian Pricing and Availability
The HUAWEI P40 Pro+ will RRP at $2,099 available for purchase in ceramic white in Australia from Friday 7 August 2020 from the Huawei Authorised Experience Store, Mobileciti.
Those who purchase the HUAWEI P40 Pro+ from participating stores will also receive a bonus HUAWEI Watch GT 2e (RRP $349). Colour of bonus product subject to availability.
For more information on the HUAWEI P40 Pro+, please follow this link:
All assets including high-res imagery are available here .
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For more information visit https://consumer.huawei.com/au/, and for answers to the most common questions and points of confusion visit Huawei Answers and for any after sales service questions visit Huawei VIP Service.
For more information contact:Jade Tang
Huawei Consumer PR and Communications Manager in Australia
E: firstname.lastname@example.org | P: +61 (0) 451 990 401
ABOUT HUAWEI CONSUMER BUSINESS GROUP
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
Huawei’s innovation has been recognised globally, named #6 on the list of most innovative companies in 2020 by the prestigious Boston Consulting Group. In the latest BrandZ Top 100 Most Valuable Brands study, published by WPP and Kantar, Huawei is ranked 45th. This makes the fifth consecutive year where Huawei is featured as one of the top 50 most valuable brands worldwide, a testament to Huawei’s success in executing its long-term vision of building a fully connected, intelligent world.
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