London, UK, 17 July, 2014: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveils the highly anticipated HUAWEI Ascend P7 Arsenal Edition smartphone. The new 4G -enabled handset redefines smartphone excellence with a hat trick of features for the North London club’s most loyal fans.
The HUAWEI Ascend P7 stands out from the crowd with a sleek, black metallic finish using stunning Gorilla Glass 3 for added protection. The exclusive Smartphone features Arsenal’s iconic club crest, subtly mounted on the rear cover under the tough Gorilla Glass 3. For the added Arsenal experience, HUAWEI have specially designed many themes to fit any mood including bespoke Arsenal menus. The Arsenal Edition P7 also includes dozens of iconic Arsenal wallpapers with images from iconic Highbury buildings, scenes of the Emirates by day & night through to celebrations of the 2014 FA Cup win. Finishing touches include a working clock based on the famous Arsenal Clock End.
The beautifully crafted HUAWEI Ascend P7 supports a 5-inch full HD screen, perfect for enjoying entertainment in full 1920 x 1080 resolution. The HUAWEI Ascend P7 is a powerful multimedia smartphone and the Arsenal edition uses this to give a great experience to Arsenal fans with some of the world’s best football apps preloaded such as match highlights on the BBC iPlayer (UK only) and games like FIFA 14. To keep fans up to date, HUAWEI have partnered with the BBC to offer BBC News, BBC Sport and BBC iPlayer Radio (UK Only) as well as the brilliant new Yakatak app for updates on games as they happen and a unique direct link to your social networking friends to chat about Arsenal and clubs from 400 leagues.
The HUAWEI Ascend P7 Arsenal Edition also allows up to 64 GB of additional storage, enough to hold nearly 20 000 selfies using the industry leading 8-megapixel front facing camera. The 13 megapixel main camera will let fans capture incredible videos of their heroes at Emirates Stadium and personalise every picture and video with added watermarking and audio functions.
Richard Ren, President, HUAWEI Consumer Business Group, Western European Region, said: "We are two powerful brands and this makes HUAWEI a great match for a club with the global stature of Arsenal. We are enjoying a really successful first six months as Arsenal’s Official Smartphone Partner and are excited to announce the exclusive Arsenal smartphone in time for the new Barclay’s Premier League season. We have a few surprises in the pipeline to make every Arsenal fan’s season the best ever, so watch this space.”
Vinai Venkatesham, Sales and Marketing Director at Arsenal Football Club, said: “The experience for our fans both live and digitally is very important to us, so we’re really excited about the launch of the HUAWEI Ascend P7 Arsenal Edition. This new limited edition smartphone is designed to help our fans remain connected to the Club wherever in the world they are. We are delighted to be collaborating with HUAWEI in this way at such an exciting time in the development of its brand globally, and in particular in the UK and Europe”.