SEPTEMBER 5, 2017 (TORONTO, ON) – As part of a new partnership between HUAWEI Canada and the Toronto International Film Festival® (TIFF), the HUAWEI P10 is the official smartphone of TIFF 2017. As a sponsor of this year’s TIFF festivities, this partnership acknowledges a common ground for pursuing the utmost quality in creative expression.
“TIFF is such a momentous time of year in Canada, where artistic visions and style are showcased and celebrated,” said Ron Cihocki, VP Marketing & Sales, HUAWEI Canada. “We really wanted to flip the script by using HUAWEI P10 mobile devices to shoot all the fast-paced action during the Festival, as the P10 is a true representation of innovation, style and reliability.”
The HUAWEI P10 was recently named Best Smartphone Camera 2017 - 2018 by the European Image and Sound Association (EISA), a true testament to the quality of its new Leica Dual Camera 2.0. Co-engineered with Leica, the camera is equipped with a 12 MP RGB and 20 MP Monochrome sensor. Its advanced optimisation software, including 3D facial detection, dynamic illumination and hybrid zoom, makes every shot a cover shot.
“We’re thrilled to be partnering with HUAWEI at this year’s Festival,” said Jody Sugrue, Director Content, Creative & Digital, TIFF. “The P10’s Leica camera creates beautiful content, and we are happy to be working with a smartphone camera of this calibre to capture our red carpets and Portrait Studio.”
Known for its track record of introducing powerful and award-winning devices, HUAWEI Canada is excited for its P10 to capture all the star-studded moments of the Festival — in the official TIFF Portrait Studio, on the red carpet, and elsewhere.
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For more information about HUAWEI products, please visit consumer.huawei.com/ca
About HUAWEI Consumer BG and HUAWEI Canada
HUAWEI is the 3rd largest smartphone manufacturer in the world, with operations in over 175 countries. The Consumer Business Group is one of HUAWEI’s three business units, offering smartphones, PCs, tablets, wearables and cloud services.
HUAWEI has been operating in Canada since 2008, and currently employs over 700 people. HUAWEI’s Canada Research Centre employs over 400 engineers and researchers, and is now ranked 29th in Canada for R&D investment. HUAWEI is committed to providing leading-edge technology to Canadian operators, customers and consumers.