Huawei's First Global Flagship Store Opened Saturday in Shenzhen
Shenzhen, September 28, 2019 –Huawei's global flagship and first direct-sale store opened in the heart of Shenzhen’s vibrant MixC World. The store has been in preparation since 2017 and covers a total area of 1300 square metres. Customers can explore Huawei's latest and most comprehensive products, experience the fastest 5G connection, relax and meet up with friends.
“Shenzhen is an international technology and innovation center, we believe that Huawei Global Flagship Store will become the new Connecting Hub between Huawei and customers,” Richard Yu, CEO of Huawei Consumer Business Group said, “MixC World is a gathering place where fashion, technology and liberal art meet together and Huawei Global Flagship Store will become Huawei’s city living room connecting the consumers.”
Designed as an invisible Community Square
Huawei Global Flagship Store, a three-storey single family building, adopts the design concept of “City Square”, which combines the traditional Chinese and western architectural philosophy.
The unique semi-open staircase connects the square and the surrounding environment, presenting a borderless community atmosphere. Customers can walk into the store without any restrictions, relax and meet up with friends.
Huawei’s City Living Room
At the Huawei Global Flagship Store, customers can not only relax and meet friends, but also participate in the free courses held by Huawei Community, including photography, videography, sports and health care.
For technical enthusiasts or app developers, you can learn more from our technical experts or help build the Huawei global ecosystem in the Huawei Community.
The store has 120 experience consultants who have joined Huawei from different fields such as hotel, aviation and art who can provide customers with multi-language and one-stop services, including purchase, maintenance and training.
“We no longer call it a retail store, we call it community plaza, an open community for everyone. Consumers can come and create, learn about the most advanced technology and trends, or just connect with one another,” said Herman Zhu, CMO of Huawei Consumer Business Group.
Smarter, more environmentally friendly Building
“Huawei always brings new innovations and features to our smartphones. The store also contains Huawei’s new technical innovations that make the building smarter and more environmentally friendly,” said Richard Yu.
For the first time, Huawei's global flagship store has realized the 5G network coverage of the whole store. Customers can experience ultra-fast 5G speed, super-low latency 5G Cloud games in advance.
In order to let customers have the best experience, the store is equipped with Intelligent Environmental Control System based on Huawei’s Hilink technology, which can automatically adjust the brightness, temperature and humidity of the store, so all consumers can feel comfortable in every corner of the store.
In addition, the store also uses a large number of environmentally friendly and recyclable materials to create a green building that coexists with the environment. The felt used for ceilings and walls is made of recyclable plastic parts; the table uses nanoboard, which can be used for more than 10 years; the floor is made of marble with natural ingredients and zero resin.