Shenzhen, China, September 4, 2014: HUAWEI today unveiled the HUAWEI Ascend P7 Sapphire Edition, a limited edition series which will debut in China in Q3, 2014. Building on the success of HUAWEI Ascend P7 which was first launched in May 2014, this special edition smartphone features a big 5-inch sapphire screen with a full HD display. Sapphire glass, as the most “scratch-resistant” material, is expected to be the screen of choice for premium handset device manufacturing in 2014. The HUAWEI Ascend P7 Sapphire Edition is the first 4G LTE handset in China with a sapphire screen.
“The arrival of HUAWEI Ascend P7 Sapphire Edition so soon after the launch of HUAWEI Ascend P7 marks a new era in HUAWEI’s smartphone business,” said Richard Yu, CEO, HUAWEI Consumer Business Group. “Not only does the new Sapphire Edition demonstrate our advanced craftsmanship, but it also highlights our successful strategic deployment of resources to deliver the most advanced technology into the hands of consumers.”
The HUAWEI Ascend P7 Sapphire Edition transcends the glass touchscreen design of the original HUAWEI Ascend P7, providing unbeatable strength and durability. As the world's second-hardest material after diamond, sapphire glass boasts increased scratch resistance, crack resistance, superior thermal and infrared conductivity, and advanced visual appeal.
The manufacturing of a sapphire screen involves the production of ultra-thin material several- hundred micrometers slim, crafted from sapphire crystal that is created in a furnace. Due to the complexity of this process, devices with a sapphire screen are produced to meet much more stringent standards using more advanced technology than conventional glass screens.
In addition, high-tech ceramic is used at the rear of the phone to enhance not just the phone’s style appeal, but also its strength. High-tech ceramic which is currently used by high fashion to create timeless and exquisite quality products, is three times stronger than steel, scratch-resistant, dissipates heat quickly to ensure a cool touch factor, all in a superbly smooth exterior.
For the fourth consecutive quarter, HUAWEI has maintained its number three smartphone manufacturer position in Q2 2014 with 6.9% market share . Since its launch in May 2014, HUAWEI Ascend P7 has sold over two million units in more than 70 countries and markets around the world. Last month HUAWEI partnered with Arsenal FC to launch HUAWEI Ascend P7 Arsenal Edition. HUAWEI Ascend P7 Sapphire Edition will be available in China in limited quantity from Q3, 2014, and details about international availability will follow.
For more information, visit HUAWEI Consumer BG online: consumer.huawei.com/en/
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[August 15, 2015] Huawei, a leading global information and communications technology (ICT) solutions provider, has been awarded 'European Consumer Smartphone 2015 - 2016' by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, HUAWEI P8. This is the third consecutive year that Huawei has been recognised by EISA in this category.
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London, UK, 21 July, 2014: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveiled the highly anticipated HUAWEI Ascend P7 Arsenal Edition smartphone. The new 4G LTE-enabled handset redefines smartphone excellence with a hat trick of features for the North London club’s most loyal fans.
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HUAWEI, world’s third-largest smartphone vendor for the second year in a row, thus joints the project of the Paris-Saint-Germain aimed at making its brand one of the biggest franchises in sport, and becomes “Official Partner of the Paris Saint-Germain” by providing the club with its latest smartphones and phablettes.
London – 16 January 2014: HUAWEI, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.