Nov 24. 2014

HUAWEI Product Ads Win Honors from the World's Leading Advertising Awards Organisations

Shenzhen, China, November 20, 2014: HUAWEI today announced that its advertisements for its HUAWEI MediaPad X1, HUAWEI MediaPad 10 Link, and HUAWEI Ascend Mate 2 smart devices, as well as E5382 router, have been recognised for their production excellence by several global advertising awards organisations including the Australian Cinematographers Society (ACS), The Greatwall Awards, The Guangdong Advertising Awards, China 4A Golden Seal Award. In total, HUAWEI has been honoured with eight awards from the prestigious organisations.

“The recognition of our advertising campaigns by so many of the world’s leading advertising organisations is testament to both the innovation of our products and the creative marketing that introduces them to people around the world,” said Mr. Shao Yang, Vice President of Marketing, HUAWEI Consumer Business Group. “At HUAWEI, we consider it essential that our promotional campaigns are as innovative as our products, and we are constantly implementing techniques to further enhance our advertising production quality.”

The Mary Day TV commercial by Melbourne-based cinematographer, Aaron Farrugia, which showcases HUAWEI MediaPad X1 pocketed a series of top awards including the Golden Tripod for Branded Entertainment in ACS’ Web & New Media category, The GreatWall Awards’ silver award for internet film, as well as The Guangdong Advertising Award’s Golden Award. Shot on location in Spain, the Mary Day commercial uses HUAWEI MediaPad X1 to tell the story of a romantic encounter brought about through a series of unexpected scenarios.

The integrated commercial campaigns for HUAWEI Ascend Mate 2 and HUAWEI MediaPad 10 Link have been honored with The GreatWall Awards’ bronze awards in the internet film category. At the Guangdong Advertising Award, the E5382 router received an award for excellence in print for its series At the Beach, In the Office, and The Geek. In addition, several of HUAWEI’s commercials for HUAWEI MediaPad 10 Link+ were nominated for China’s 4A Golden Seal Awards in the traditional media category.

As the world’s leading ICT products and services provider, HUAWEI is dedicated to meeting the emotional and practical needs of its global consumers through beautifully designed products and industry-leading technologies. Recognitions such as the above are testimonial to HUAWEI’s efforts to ‘Make It Possible’ for people everywhere to enjoy world-class, innovative technology.

Links to HUAWEI Consumer BG’s Award-Winning TV Commercials

• HUAWEI MediaPad X1:
http://www.youtube.com/watch?v=2GMUNoe5QcM&list=PL8wcaOBMisz61wN-KZAtUPkB6t555v0zW

• HUAWEI Ascend Mate 2 series:
The Proposal:
http://www.youtube.com/watch?v=0GynVK699SQ&list=UUM_zp2dVNflkGFWAFM_N7lg

Camping:
http://www.youtube.com/watch?v=PS2O4qZQDDg&list=UUM_zp2dVNflkGFWAFM_N7lg

Soccer Game:
http://www.youtube.com/watch?v=gdQUa8XKQe0&list=UUM_zp2dVNflkGFWAFM_N7lg

• HUAWEI MediaPad 10 Link Series:
Gravity:
http://v.youku.com/v_show/id_XODI5MjIxNDMy.html

Fast and Furious:
http://v.youku.com/v_show/id_XODI5MjIxNzM2.html

Jurassic Park:
http://v.youku.com/v_show/id_XODI5MjIyMTEy.html