Shenzhen, China, November 20, 2014: HUAWEI today announced that its advertisements for its HUAWEI MediaPad X1, HUAWEI MediaPad 10 Link, and HUAWEI Ascend Mate 2 smart devices, as well as E5382 router, have been recognised for their production excellence by several global advertising awards organisations including the Australian Cinematographers Society (ACS), The Greatwall Awards, The Guangdong Advertising Awards, China 4A Golden Seal Award. In total, HUAWEI has been honoured with eight awards from the prestigious organisations.
“The recognition of our advertising campaigns by so many of the world’s leading advertising organisations is testament to both the innovation of our products and the creative marketing that introduces them to people around the world,” said Mr. Shao Yang, Vice President of Marketing, HUAWEI Consumer Business Group. “At HUAWEI, we consider it essential that our promotional campaigns are as innovative as our products, and we are constantly implementing techniques to further enhance our advertising production quality.”
The Mary Day TV commercial by Melbourne-based cinematographer, Aaron Farrugia, which showcases HUAWEI MediaPad X1 pocketed a series of top awards including the Golden Tripod for Branded Entertainment in ACS’ Web & New Media category, The GreatWall Awards’ silver award for internet film, as well as The Guangdong Advertising Award’s Golden Award. Shot on location in Spain, the Mary Day commercial uses HUAWEI MediaPad X1 to tell the story of a romantic encounter brought about through a series of unexpected scenarios.
The integrated commercial campaigns for HUAWEI Ascend Mate 2 and HUAWEI MediaPad 10 Link have been honored with The GreatWall Awards’ bronze awards in the internet film category. At the Guangdong Advertising Award, the E5382 router received an award for excellence in print for its series At the Beach, In the Office, and The Geek. In addition, several of HUAWEI’s commercials for HUAWEI MediaPad 10 Link+ were nominated for China’s 4A Golden Seal Awards in the traditional media category.
As the world’s leading ICT products and services provider, HUAWEI is dedicated to meeting the emotional and practical needs of its global consumers through beautifully designed products and industry-leading technologies. Recognitions such as the above are testimonial to HUAWEI’s efforts to ‘Make It Possible’ for people everywhere to enjoy world-class, innovative technology.
Links to HUAWEI Consumer BG’s Award-Winning TV Commercials
• HUAWEI MediaPad X1:
• HUAWEI Ascend Mate 2 series:
• HUAWEI MediaPad 10 Link Series:
Fast and Furious:
[Shenzhen, China, July 22, 2015]: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today announced the business performance of its Consumer Business Group (BG) for the first half of 2015. HUAWEI Consumer BG continued to record remarkable business growth in 1H 2015 with the total revenue reaching a total of USD 9.09 billion, showing an impressive year-on-year increase of 69%. The unit’s sales income represented 32% of the total income of parent company HUAWEI Technologies, up from 24% in the same period last year. HUAWEI’s handset business revenue reached USD 7.23 billion in 1H 2015, recording a year-on-year increase of 87%. This was due to the success of HUAWEI Consumer BG’s strategy of focusing on mid-to high-end handsets, which contributed to both the increase in shipments and average selling price.
Berlin, Germany, September 4, 2014: Huawei today launched Ascend Mate7 at Internationale Funkausstellung Berlin (IFA) 2014, featuring a big 6-inch screen with FHD display for enhanced entertainment viewing, a slimmer 7.9mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery. With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience to make it easier for users to live life to the fullest. Ascend Mate7 is the latest big-screen smartphone from Huawei as it showcased its big ambitions as the number three smartphone vendor in the world.
Barcelona, Spain, February 23, 2014: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveiled two new additions to its MediaPad range of devices and its first wearable device at GSMA Mobile World Congress (MWC) 2014. With the HUAWEI MediaPad X1, the world’s slimmest 7-inch LTE Cat4-enabled all-in-one phablet, HUAWEI TalkBand B1, the perfect hybrid ‘talk and track’ companion, and HUAWEI MediaPad M1, the 8-inch entertainment powerhouse, HUAWEI makes a life without boundaries possible for more people in more places around the world.
Shenzhen, China, December 2, 2013: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today launched its global holiday online competition ‘Unlock Possibilities’. The free competition provides the chance to win a line-up of goodies, culminating in two grand prize Mercedes-Benz Sports Coupes. The ‘Unlock Possibilities’ competition further demonstrates HUAWEI’s aspiration to become one of the leading mobile phone brands globally by bringing quality, innovative and fashionable products within reach for more people. With a focus on the HUAWEI Ascend P6, ‘Unlock Possibilities’ is set to excite a global audience as HUAWEI continues to build its leadership in the smartphone industry.