Mar 01. 2015

Huawei and Jawbone Bolster Wearable Expertise and Enhance Consumer Experience with Global Partnership

Barcelona, Spain, March 1, 2015: Huawei, a leading global smartphone and smart device manufacturer, and Jawbone®, the world’s leader in the wearable industry, announced their global partnership today to guide future collabouration between the two companies. The partnership will immediately take shape through collabourative development efforts in wearable products recently launched by Huawei at MWC 2015.

Through this partnership, Jawbone’s UP® App will become the preferred health and fitness tracking system on a wide range of Huawei wearable devices. The UP by Jawbone application will also be pre-loaded on selected Huawei handsets in the future, beginning in the U.S. region, allowing Huawei smartphone owners to instantly join the UP community. UP software will also become the preferred tracking software for all compatible Huawei wearable devices, including the TalkBand series of fitness and productivity-focused wearables.

“We are committed to delivering the best possible experience on our wearable devices and this partnership with Jawbone brings a wealth of premium health and fitness-related services to our customers,” said Zhirong Yang, President of Mobile Broadband and Home Device Product Line, Huawei Consumer BG. “We are excited about the potential for future innovation that this partnership provides, and know our customers will see immediate value as we roll-out enhanced services and experiences to existing and future products.”

UP by JawboneTM is a wristband, app and data system that helps users understand how they move, eat and sleep so they can make choices to live better. The UP system helps millions of users worldwide live better by providing personalised insights and coaching on how they move, sleep, and eat. Users of Huawei devices will enjoy benefits including Smart Coach, the UP App’s intelligent guidance and insight system, and Jawbone’s ecosystem of third-party applications, allowing users to personalise their experience by connecting to a wide range of partner apps and services.

“At Jawbone, our strategy has been to build the UP system as an open platform to enable a wide range of manufacturers and devices to integrate with our software,” said Travis Bogard, vice president of product management and strategy at Jawbone. “We’re delighted to be partnering with Huawei to bring the UP system to their handsets and wearables. Huawei is one of the world’s largest manufacturers of consumer technology and this announcement allows us to greatly expand the UP platform, helping millions more people on the road to getting fit and healthy.”

About Jawbone

Jawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.

The UP® system helps people live better by providing personalised insight into how they sleep, move and eat. Its open platform includes an ecosystem of apps and services that integrate with UP to offer new, customised experiences. The company’s approach to lifestyle tracking is unique, with over 1000 patents granted or pending related to its ecosystem and wearable technology manufacturing processes. Jawbone is also the creator of the best-selling JAMBOX® family of wireless speakers, the award-winning JAWBONE ERA® Bluetooth® headsets, and NoiseAssassin® technology. Headquartered in San Francisco with offices globally, Jawbone products are available in over 40 countries around the world.

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