Bogota, Colombia. January 21, 2015. HUAWEI announced today the signing of the agreement with Independiente Santa Fe, as official sponsor for the next two years. The goal of the company is to keep positioning its smartphones in the country and bring them closer to all Colombian football fans, as it has been done with other football leading institutions as Atletico de Madrid in Spain, Arsenal in England, PSG in France, Borussia Dortmund of Germany and AC Milan of Italy, among others. All this under the understanding that a team like Santa Fe, shares the same brand values such as leadership, creativity, dedication and teamwork.
"HUAWEI is working to continue positioning as a global brand that has a broad portfolio of smartphones to suit the different needs and possibilities of Colombians. For this reason, we decided to sponsor Independiente Santa Fe, a leading sports organisation in Colombia, of great experience and with big amount of fans, which is also the current champion of Colombian soccer, "said Maria Fernanda Chinchilla, Marketing Director of HUAWEI Consumer Colombia.
In this sense, HUAWEI logo will be on the front of the team’s shirt and shorts during the 2015 season, in which Santa Fe will participate in the Libertadores Cup, the Liga, the Copa and the SuperLiga, and in other spaces as the official page of Independiente Santa Fe, the team’s buses and the tickets when playing locally, among others. Similarly, from this alliance, the smartphones vendor will develop different promotional and marketing activities in Colombia generating a series of benefits for HUAWEI’s users.
Additionally, César Augusto Pastrana, President of Independiente Santa Fe, said that "an alliance of this magnitude ensures the institutional and economic future of the club, reaffirming that Santa Fe is one of the most important commercial showcases and sports marketing in the competitive Colombian and continental stage. Commitments like this make us ethically and morally to give our best in at the sports and administrative levels, for the good of our beloved institution, of HUAWEI, a company with world recognition and our countless supporters”.
During the signing event, Santa Fe team and Umbro presented the new t-shirt and showed other official elements that the Colombian champion will wear this year. These garments will accompany the team in the local and international competitions that Independiente Santa Fe will play this season.
With strong steps in the sport, HUAWEI hopes to continue expanding its target audience, reaching new consumers through new strategies and partnerships to support the Colombian sports.