[Shenzhen, China, May 27, 2015] HUAWEI today announced that it has been named one of BrandZ’s ‘Top 100 Global Brands’ for 2015, ranking 70 on the list. Marking HUAWEI’s debut on the BrandZ list, the achievement follows HUAWEI’s ranking on Interbrand’s ‘Top 100 Best Global Brands’ list last year.
The BrandZ ‘Top 100 Global Brands’ list is developed by Millward Brown Optimor, a leading global research agency that operates under the world’s largest communications services group, WPP. As one of the most authoritative evaluations of brand influence, the ranking system used for the BrandZ list is the only one which is based on both brand value on the views of both potential and existing brand consumers and financial data.
Ms. Doreen Wang, Global Head of BrandZ, said, “HUAWEI has made it onto a BrandZ list for the first time today. This is the result of HUAWEI’s solid carrier business and also its active expansion into the enterprise and consumer businesses. HUAWEI has invested in its global technology offering, demonstrated with two third of its revenue coming from markets outside of China. Ranking on the BrandZ list recognises HUAWEI’s real strengths.”
HUAWEI’s brand value is estimated to be over USD 15 billion in 2015 and ranks 16th in the technology sector on BrandZ’s list. Ms. Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG), said, “We are thrilled to be included on the BrandZ ‘Top 100 Global Brands’ list for 2015. This proves HUAWEI has successfully established global brand recognition, which is one of the largest challenges for Chinese corporations when going global. HUAWEI is committed to focusing on innovation and delivering the expectations of our customers to enhance the end-user experience.”
HUAWEI follows a globalization strategy that integrates the best resources around the world to serve the global market. Today, it offers a full set of global innovation capabilities and systems. HUAWEI operates in over 170 countries and regions, with two third of its revenue coming from markets outside of China. HUAWEI has an R&D presence around the world and invests at least 10% of its annual sales revenue in R&D. It has established 16 research centres in Sweden, Russia, the United States, India, and other countries, and operates 31 joint innovation centres in conjunction with its partners.
Proving the success of HUAWEI Consumer BG, HUAWEI ranked as the third largest smartphone manufacturer in 2014 with global shipment reaching 75 million units, marking a 45% year-on-year growth. HUAWEI’s brand awareness has been largely enhanced with the growing global recognition of its flagships smartphones such as HUAWEI P8, HUAWEI Mate7, Honor 6 Plus and Honor 6. According to a research conducted by IPSOS in 32 countries globally, HUAWEI’s brand awareness increased from 52% to 65% in 2014. Representing recognition by two thirds of global consumers. In addition, HUAWEI’s net promoter score surged to 43%, ranking in the top 3 for smartphone brands, demonstrating the improvement in brand experience for consumers and resulting in more device recommendations than before.
In 2014, 52% of HUAWEI Consumer BG sales revenue was from overseas markets, the target for 2015 is increased to 60%. HUAWEI Consumer BG is committed to communicating its brand through sport, which is the perfect common language for global citizens. HUAWEI connects with consumers through partnerships with football clubs in more than 50 countries and regions, and local sports activities, such as marathons. HUAWEI has significantly improved the consumer shopping experience through 630 HUAWEI branded shops, approximately 30000 retail outlets, and a sales team of approximately 10000 people worldwide.
Shenzhen, China (December 28, 2016) – Ahead of the keynote address by Richard Yu, CEO of HUAWEI Consumer Business Group (CBG) at CES 2017, CBG today announced that the company has shipped more than 10 million HUAWEI P9 / HUAWEI P9 Plus smartphones globally, making it the company’s first flagship series to top the 10 million mark. This is a milestone for HUAWEI both from a product and brand perspective. Despite a sluggish global smartphone market in 2016, the HUAWEI P9 and HUAWEI P9 Plus devices have achieved impressive results in the premium segment; a major breakthrough that proves HUAWEI’s investment in international markets is paying off.
[Wetzlar, Germany, September 23, 2016] HUAWEI and Leica Camera AG today announced they have expanded their strategic collabouration with the establishment of a jointly operated research and innovation centre, the ‘Max Berek Innovation Lab’. The launch comes seven months after the public announcement of their long-term technology partnership in the field of optical engineering, and five months after the launch of the globally successful, multiple-award winning HUAWEI P9 and P9 Plus smartphones.
[Shenzhen, China, October 6, 2016] – Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015. This is the second consecutive year Huawei has risen on Interbrand’s list since the company became the first mainland Chinese brand to be recognised as a Best Global Brand in 2014.
The award-winning Huawei P9 is now available in Red and Blue, two colours that are set to be staples on the catwalk in 2017Berlin, 1st September 2016: Huawei Consumer Business Group has today announced that its award-winning flagship smartphone, the Huawei P9, is now available in two new colours: Red and Blue. Inspired by the dramatic and colourful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favourite fashion ensembles.
Shenzhen, China (August 15, 2016) – HUAWEI Consumer Business Group (BG) is honored to announce that the HUAWEI P9 has been named ‘European Consumer Smartphone 2016 - 17’ by the European Image and Sound Association (EISA). Furthering its commitment to pursuing the best quality and design without compromise, this is the fourth consecutive year that HUAWEI has been recognised in this category.