[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) today announced a partnership with the world’s most famous fashion photographer, Mario Testino, to mark the launch of the HUAWEI WATCH. The advertising campaign features American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that HUAWEI has worked with the iconic fashion photographer and supermodels to convey its vision of fashion and technology embracing.
The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €39900 and €69900 depending on the design features chosen. The HUAWEI WATCH will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
The HUAWEI WATCH enables users to stay connected wherever they are with notifications of calls, texts, instant messages and emails. Crafted using sophisticated materials, the watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch manufacturers) and a cold-forged stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology. Thanks to the latest version of Google’s Android Wear™, both Android and iOS users will be able to connect to the HUAWEI WATCH.
A classic design aesthetic built with smart technology
Crafted using high-quality materials, including scratch-proof sapphire crystal glass, the HUAWEI WATCH measures 42 mm in diameter, which is the traditional dimension for wristwatches. There is a range of gold, silver and black frames and a variety of different watch face designs to choose from, across a range of classic, luxury, business, feminine, modern and simple aesthetics.
The choice of 22 mm straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather.
Keeping track of your health
Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running, cycling and mountain climbing.
Embracing the worlds of fashion and technology
The Testino advertising campaign will feature on different communicational channels globally in the coming weeks, across fashion magazines, OOH, digital, as well as on TV at later stage.
Mario Testino said: "The world is moving at an incredible pace and with technology developing at such a fast speed one no longer only wants a product to do one thing alone. We look to the products around us to help deal with all the possibilities we are offered today through technology and a new digital world.
“Most times the speed that technology goes at is not hand-in-hand with aesthetics and this is why I think HUAWEI has been so clever in incorporating both.
“I photographed and directed Karlie Kloss and Sean O’Pry in this campaign because I feel they represent the youth of today and match perfectly to the world of HUAWEI’s new watches. I enjoyed working with them immensely and they made the communication of this so effortless."
Karlie Kloss, model, added: “I’m so excited to be a part of this campaign and to be working with Mario Testino and Sean. Fashion and technology both play an important role in my life, and I’m excited to see these two worlds come together and embrace with the HUAWEI WATCH. The watch design combines a classic, good-looking design with the latest technology, so I have everything I need at my fingertips.“
Sean O’Pry, model, said of his experience: “The watch shoot was amazing – special things happen when Mario Testino is in the room and this campaign was particularly exciting because Karlie was also involved. I wear a watch as a classical statement, one that says I value my time. The HUAWEI WATCH is the first classically designed smartwatch that matches up with the connected world we live in, embracing both fashion and technology and I’ve really enjoyed working on this campaign.”
Shenzhen, China (December 28, 2016) – Ahead of the keynote address by Richard Yu, CEO of HUAWEI Consumer Business Group (CBG) at CES 2017, CBG today announced that the company has shipped more than 10 million HUAWEI P9 / HUAWEI P9 Plus smartphones globally, making it the company’s first flagship series to top the 10 million mark. This is a milestone for HUAWEI both from a product and brand perspective. Despite a sluggish global smartphone market in 2016, the HUAWEI P9 and HUAWEI P9 Plus devices have achieved impressive results in the premium segment; a major breakthrough that proves HUAWEI’s investment in international markets is paying off.
The award-winning HUAWEI P9 is now available in Red and Blue, two colours that are set to be staples on the catwalk in 2017
The award-winning Huawei P9 is now available in Red and Blue, two colours that are set to be staples on the catwalk in 2017Berlin, 1st September 2016: Huawei Consumer Business Group has today announced that its award-winning flagship smartphone, the Huawei P9, is now available in two new colours: Red and Blue. Inspired by the dramatic and colourful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favourite fashion ensembles.
Shenzhen, China (August 15, 2016) – HUAWEI Consumer Business Group (BG) is honored to announce that the HUAWEI P9 has been named ‘European Consumer Smartphone 2016 - 17’ by the European Image and Sound Association (EISA). Furthering its commitment to pursuing the best quality and design without compromise, this is the fourth consecutive year that HUAWEI has been recognised in this category.
[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) has today officially introduced the new HUAWEI WATCH to markets in Europe at IFA. The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €39900 and €69900 depending on the design features chosen. The HUAWEI WATCH will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
Berlin, Germany, September 4, 2014: HUAWEI unveiled its new Ascend G7 smartphone at Internationale Funkausstellung Berlin (IFA) 2014 today. Built with outstanding craftsmanship, a 5.5-inch HD screen, enhanced 4G LTE Cat4 connectivity and an optimized 13MP rear-facing camera, Ascend G7 looks stunning and enables people to work smart and play hard. Ascend G7 is the latest addition to HUAWEI’s impressive series of Ascend G devices that delivers on the promise to put great technology within reach.
Berlin, Germany, September 4, 2014: Huawei today launched Ascend Mate7 at Internationale Funkausstellung Berlin (IFA) 2014, featuring a big 6-inch screen with FHD display for enhanced entertainment viewing, a slimmer 7.9 mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery. With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience to make it easier for users to live life to the fullest. Ascend Mate7 is the latest big-screen smartphone from Huawei as it showcased its big ambitions as the number three smartphone vendor in the world.