[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) today announced a partnership with the world’s most famous fashion photographer, Mario Testino, to mark the launch of the HUAWEI WATCH. The advertising campaign features American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that HUAWEI has worked with the iconic fashion photographer and supermodels to convey its vision of fashion and technology embracing.
The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €39900 and €69900 depending on the design features chosen. The HUAWEI WATCH will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
The HUAWEI WATCH enables users to stay connected wherever they are with notifications of calls, texts, instant messages and emails. Crafted using sophisticated materials, the watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch manufacturers) and a cold-forged stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology. Thanks to the latest version of Google’s Android Wear™, both Android and iOS users will be able to connect to the HUAWEI WATCH.
A classic design aesthetic built with smart technology
Crafted using high-quality materials, including scratch-proof sapphire crystal glass, the HUAWEI WATCH measures 42 mm in diameter, which is the traditional dimension for wristwatches. There is a range of gold, silver and black frames and a variety of different watch face designs to choose from, across a range of classic, luxury, business, feminine, modern and simple aesthetics.
The choice of 22 mm straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather.
Keeping track of your health
Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running, cycling and mountain climbing.
Embracing the worlds of fashion and technology
The Testino advertising campaign will feature on different communicational channels globally in the coming weeks, across fashion magazines, OOH, digital, as well as on TV at later stage.
Mario Testino said: "The world is moving at an incredible pace and with technology developing at such a fast speed one no longer only wants a product to do one thing alone. We look to the products around us to help deal with all the possibilities we are offered today through technology and a new digital world.
“Most times the speed that technology goes at is not hand-in-hand with aesthetics and this is why I think HUAWEI has been so clever in incorporating both.
“I photographed and directed Karlie Kloss and Sean O’Pry in this campaign because I feel they represent the youth of today and match perfectly to the world of HUAWEI’s new watches. I enjoyed working with them immensely and they made the communication of this so effortless."
Karlie Kloss, model, added: “I’m so excited to be a part of this campaign and to be working with Mario Testino and Sean. Fashion and technology both play an important role in my life, and I’m excited to see these two worlds come together and embrace with the HUAWEI WATCH. The watch design combines a classic, good-looking design with the latest technology, so I have everything I need at my fingertips.“
Sean O’Pry, model, said of his experience: “The watch shoot was amazing – special things happen when Mario Testino is in the room and this campaign was particularly exciting because Karlie was also involved. I wear a watch as a classical statement, one that says I value my time. The HUAWEI WATCH is the first classically designed smartwatch that matches up with the connected world we live in, embracing both fashion and technology and I’ve really enjoyed working on this campaign.”