Shanghai, October 28, 2015: HUAWEI Consumer Business Group (BG) toasted Vogue China’s 10th anniversary with a star-studded party at the Shanghai Expo Centre on October 27. The event, which came on the heels of Vogue China’s 10th anniversary party in Milan on September 28, was attended by HUAWEI and Vogue China executives. Guests included Mr. Richard Yu, CEO of HUAWEI Consumer BG; Mr. Kevin He, President of Handset Product Line, HUAWEI Consumer BG; Ms. Glory Zhang, Chief Marketing Officer of HUAWEI Consumer BG; and Ms. Angelica Cheung, Editor-in-Chief of Vogue China. The party was also attended American models Ms. Karlie Kloss and Mr. Sean O’Pry, who together with several film stars from China celebrated the spectacular occasion, which brought together high fashion and innovative technology.
Rose Gold HUAWEI Mate S Charms the Crowd
With its stunning design and groundbreaking technology, the HUAWEI Mate S has earned high praise among members of the media and consumers since its launch at IFA Berlin in September. The device, which clearly demonstrates how HUAWEI effectively embraces the worlds of fashion and technology, is the latest manifestation of HUAWEI’s aim to offer luxurious and innovative products.
A coterie of female celebrities and supermodels in attendance at the Shanghai party, including renowned actress Ms. Li Bingbing and supermodel Ms. Karlie Kloss, were charmed by the rose gold HUAWEI Mate S and took multiple selfies with the product.
Featuring a sophisticated, sleek metallic body and a curved back cover inspired by the design of traditional Chinese arch bridges, the HUAWEI Mate S offers the perfect combination of simplicity and elegance. The device’s revolutionary touch technology meanwhile redefines how users can act with smartphones and has helped usher in a new era of human–machine interaction.
HUAWEI conducted over 1000 colour-matching trials and also took into account the latest luxury product trends when creating the refined and extravagant rose gold-colour HUAWEI Mate S.
Also part of its research efforts, HUAWEI assessed various facets of consumer needs and desires, allowing the brand to take the uni-body design concept to the next level In addition to creating a smartphone that is entirely rose gold in colour – from its antenna to the exterior case and even its camera – HUAWEI’s designers and engineers also applied used sandblasting technology to create a unique finish for product, which has an exceptionally great feel.
Mr. Joon Suh Kim, Head of Design, HUAWEI Consumer eXperience Design Team, HUAWEI Consumer BG, said, “The Mate S’s Rose Gold cannot be compared to anything that has come before. It is colour-saturated but not overly so; metallic but not cold. It is a true reflection of the modern woman – strong and sophisticated.”
HUAWEI WATCH Special Edition Shines in Shanghai
Given as exclusive gifts to guests of Vogue China’s 10th anniversary party in Shanghai, the special edition of the HUAWEI WATCH actually made its debut appearance earlier at Vogue China’s 10th anniversary party in Milan. Styled by renowned Italian designer Mr. Barnaba Fornasetti, the HUAWEI WATCH is a collabouration between HUAWEI, Vogue China, and Mr. Fornasetti. The exclusive Fornasetti design of its face includes the iconic Fornasetti “Tema e Variazioni” motif, with the watch strap and accompanying box both designed using the classic green malachite pattern typical of Fornasetti’s designs. Barnaba Fornasetti said, “This premium watch combines a timeless aesthetic design with smart technology embedded within.”
Technology Embraces Fashion
HUAWEI’s and Vogue China’s cooperation came to an end at the Shanghai celebration. But for HUAWEI, the quest to connect technology and fashion has only just begun. Ms. Glory Zhang, Chief Marketing Officer of HUAWEI's Consumer BG, said, “As one of the leading consumer electronics brands globally, HUAWEI dares to be a pioneer. We lead the way in bringing technology and fashion together, and we embrace fashion and style in our technology products to create superior user experiences for our customers.”
Berlin – September 1, 2016 – At IFA 2016, HUAWEI Consumer Business Group debuted the HUAWEI nova and HUAWEI nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers. The new HUAWEI nova series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the HUAWEI nova and HUAWEI nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. HUAWEI also announced new color options for the awarding-winning HUAWEI P9 smartphone.
New flagship device features the world’s most advanced smartphone technology ever: a new benchmark for amazing performance and long battery life
Shenzhen, China, October 28th, 2015: HUAWEI Consumer Business Group (BG) today announced the appointment of Ms. Abigail Sarah Brody as Chief Designer of User Experience (UX). In her new role, Ms. Brody will lead a team of 80 UI designers in developing creative UI design experiences and the look and feel for HUAWEI Consumer BG’s range of leading smart device products. In conjunction with Ms. Brody’s appointment, HUAWEI Consumer BG is also in the process of establishing a UX R&D design studio in Silicon Valley or San Francisco in the United States.
SAN FRANCISCO — Sept. 29, 2015 —Today in San Francisco, HUAWEI and Google introduced the Nexus 6P, an innovative smartphone featuring Android 6.0 Marshmallow, Google’s newest operating system for mobile devices “HUAWEI is very excited to collabourate with Google and deliver a premium Nexus experience for the global market,” said Richard Yu, CEO of HUAWEI Consumer Business Group. “We value the way consumers embrace mobile technology in all parts of their lives and have created a smartphone with great design, performance and seamless integration of Android 6.0 Marshmallow, the latest Android release.”
[Milan, 28 September, 2015] Huawei Consumer Business Group (BG) today unveils its first special edition watch, styled by renowned Italian designer Barnaba Fornasetti for guests of the Vogue China tenth anniversary celebrations. This gift represents a collabouration between Huawei, Vogue China and Fornasetti that seamlessly marries art, design and modern technology.
[BERLIN – September 2, 2015]: Today in Berlin, the HUAWEI Consumer Business Group unveiled the HUAWEI Mate S smartphone, the new flagship device in HUAWEI’s Mate series of mobile products. Its ergonomic design and innovative technology deliver a premium Android experience that surpasses industry expectations once again.
Barcelona, Spain, March 1, 2015: Huawei continues to break new ground in the wearables space by unveiling today the HUAWEI WATCH, powered by Android Wear™ at Mobile World Congress (MWC) 2015. The fully circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6-Axis motion sensors. The HUAWEI WATCH is the first smartwatch in the Huawei wearable family.
Barcelona, Spain, March 1, 2015: Huawei today unveiled a series of wearable devices including the HUAWEI WATCH, TalkBand B2, and TalkBand N1 for consumers to stay connected, on the eve of Mobile World Congress (MWC) 2015. At the global press conference, Huawei Consumer BG also unveiled the next-generation phablet, MediaPad X2, and also announced the brands vision, “Dreams Inspire Creativity.”
Barcelona, Spain, March 1, 2014: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveiled the HUAWEI MediaPad X2 at Mobile World Congress (MWC) 2015. Featuring a fully laminated 7-inch ultra HD IPS screen and a slim body of only 7.18 mm, the MediaPad X2 houses an ultra octa-core chipset, making it the first 64-bit ultra octa-core, 4G-enabled LTE dual-sim phablet.
Barcelona, Spain, March 1, 2015: Huawei, a leading global smartphone and smart device manufacturer, and Jawbone®, the world’s leader in the wearable industry, announced their global partnership today to guide future collabouration between the two companies. The partnership will immediately take shape through collabourative development efforts in wearable products recently launched by Huawei at MWC 2015.