Duesseldorf, Germany, December 16, 2015 – HUAWEI announced that the total sales order value of the Consumer Business Group (CBG) has exceeded the
$2 billion mark in Western Europe in 2015. The announcement follows impressive business growth in 2015 in Western Europe, with a significant year-on-year increase of over 45 percent in sales revenue.
Mr. Kevin Tao, Vice President of HUAWEI Corporate Quality, Process & IT; Mr Vincent Pang, President of HUAWEI Western European Region; Mr Richard Yu, CEO of HUAWEI Consumer BG; Mr Richard Ren, President of HUAWEI Western Europe Consumer BG at the celebration ceremony.
“This success is mainly based on our new business strategy that focuses on three areas: Firstly, we have extended our offering in the mid and high-end smartphone segment and have received very positive feedback from consumers on our flagship products such HUAWEI P8 and HUAWEI Mate S. Secondly, we have intensified our co-operation with key operators and channel partners to create a win-win collabouration for each party involved. And, last but not least, we have extended and improved the retail in-store experience for end-consumers – our products can be experienced in the majority of the region’s shopping hot spots. These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region”, says Richard Ren, CEO of the Consumer Business Group, HUAWEI Western Europe. “We want to build on this achievement by continuing to offer innovative and stylish devices that meet our customers’ needs. We will further increase our R&D efforts to provide an outstanding hardware and software experience.”
“The rapid growth in Western Europe encourages us in our business strategy to focus on the premium segment. Western Europe is one of our key markets and with global brand awareness increasing, we see that we are on the right track to become a truly loved brand”, says Richard Yu, CEO of HUAWEI Consumer Business Group.
According to Oct 2015 figures recently released by the Society of Consumer Research “GfK”, HUAWEI has a 10% Smartphone market share in Italy and 13.8%, with more than 55% in the mid and high-end range of €400 - 500 smartphones, in Spain. According to the latest smartphone sales data from Kantar Worldpanel ComTech, HUAWEI is now the second-largest Android™ brand in 5 Western Europe countries. With sales numbers rising in Western Europe, HUAWEI has seen very positive consumer feedback on its products, especially the high-end segment. The HUAWEI P8 family, launched in April this year, got the success in the market because of its unique lightpainting function. And the HUAWEI Mate S, launched in September at IFA, has been well received by the end consumer because of its combination of unconventional design with state-of-the-art smartphone technology and innovative touch screen control, which re-defines human-machine interaction. In addition, the award-winning HUAWEI WATCH has been incredibly well perceived by consumers because of its classic timeless design, thus contributing to HUAWEI’s success.
Alongside its sales success, HUAWEI has also increased its brand awareness in Western Europe. According to its own brand awareness survey, HUAWEI possess 64% in the region with a year-on-year increase of 30% in 2015. HUAWEI also increased its brand positioning, ranking 88th in the 2015 Interbrand Top 100 Best Global Brands list. In May 2015, HUAWEI was named one of BrandZ’s ‘Top 100 Global Brands’ of 2015 for the first time, ranking 16th in the technology and science category, with a brand value of $15.335 billion.
For 2016, The HUAWEI Consumer Business Group will continue to leverage its experience and knowledge in telecommunications, hardware and software to further increase both its market share and brand awareness in the region.
The award-winning Huawei P9 is now available in Red and Blue, two colours that are set to be staples on the catwalk in 2017Berlin, 1st September 2016: Huawei Consumer Business Group has today announced that its award-winning flagship smartphone, the Huawei P9, is now available in two new colours: Red and Blue. Inspired by the dramatic and colourful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favourite fashion ensembles.
Berlin – Sept. 1, 2016 – Exhibiting at IFA 2016, Huawei Consumer Business Group unveiled its newest flagship tablet, the HUAWEI MediaPad M3, and showcased the device’s premium audio and multimedia capabilities designed in partnership with HARMAN international. The collabouration between HUAWEI and HARMAN brings together both brands’ expertise to deliver the most powerful and uncompromising tablet sound experience.
Berlin – September 1, 2016 – At IFA 2016, HUAWEI Consumer Business Group debuted the HUAWEI nova and HUAWEI nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers. The new HUAWEI nova series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the HUAWEI nova and HUAWEI nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. HUAWEI also announced new color options for the awarding-winning HUAWEI P9 smartphone.
Jan 5, 2016 – Las Vegas, NV, United States – Today at CES 2016, HUAWEI announced strong business results and rapid year-over-year growth for Consumer Business Group (CBG). HUAWEI’s revenue exceeded $20 billion USD in 2015, nearly a 70 percent increase from 2014. Additionally, HUAWEI shipped 108 million smartphones in 2015 – a 44 percent increase from the previous year – becoming the leading Chinese smartphone manufacturer to top the 108 million milestone.
[Las Vegas, 5 January, 2016] Today at the Consumer Electronics Show in Las Vegas, HUAWEI Consumer Business Group (BG) unveiled Jewel and Elegant versions of 2015’s premium smartwatch. In collabouration with Swarovski’s Gemstone Business, the HUAWEI WATCH Jewel and Elegant mark a new female focus for the company.
Las Vegas, Nevada – January 5, 2016: As part of its announcements at CES 2016, the HUAWEI Consumer Business Group shared the details of a slate of partnerships that will create a new consumer ecosystem in mobile, bringing together the best in technology, payment, sound and fashion in its newly launched consumer electronic devices. At its press conference today, HUAWEI showed that through partnerships with the leading companies of certain industries, premium devices and experiences can be created for consumers that extend beyond technology. These partnerships represent HUAWEI’s commitment to working together to create the high-quality devices that reflect the wants and desires of an increasingly savvy and selective consumer market.
New flagship device features the world’s most advanced smartphone technology ever: a new benchmark for amazing performance and long battery life
[Milan, 28 September, 2015] Huawei Consumer Business Group (BG) today unveils its first special edition watch, styled by renowned Italian designer Barnaba Fornasetti for guests of the Vogue China tenth anniversary celebrations. This gift represents a collabouration between Huawei, Vogue China and Fornasetti that seamlessly marries art, design and modern technology.
[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) has today officially introduced the new HUAWEI WATCH to markets in Europe at IFA. The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €39900 and €69900 depending on the design features chosen. The HUAWEI WATCH will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.
London, 15 April 2015 – Two years ago HUAWEI launched the legendary P6 in London, the first in a series of smart, beautiful devices; today the company returns to London to unveil its two latest P Series smartphones – the user-friendly HUAWEI P8 and the HUAWEI P8 max. The HUAWEI P8 max builds on the beauty of the P8 design and features a larger 6.8-inch screen, longer battery life and a unique camera with light tracing for any environment. It also inherits the elegant ID design and extraordinary light painting capabilities of the P series devices. Together, these features deliver more fun to consumers through HUAWEI’s new large screen smartphones.
London, 15 April 2015 – Today at the legendary Old Billingsgate, London’s renowned arts and fashion venue, HUAWEI Consumer Business Group unveiled the HUAWEI P8 smartphone, a perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The HUAWEI P8 is the culmination of the P series’ rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers.