HUAWEI Experiences a Record-Breaking 2015 with 70 Percent Growth Year-over-year
Jan 5, 2016 – Las Vegas, NV, United States – Today at CES 2016, HUAWEI announced strong business results and rapid year-over-year growth for Consumer Business Group (CBG). HUAWEI’s revenue exceeded $20 billion USD in 2015, nearly a 70 percent increase from 2014. Additionally, HUAWEI shipped 108 million smartphones in 2015 – a 44 percent increase from the previous year – becoming the leading Chinese smartphone manufacturer to top the 108 million milestone.
HUAWEI experiences growth in global markets while becoming the top smartphone brand in China
With HUAWEI shipping 108 million smartphones in 2015, the company cemented its position among the top three in market share, while significantly reducing the competition gap. Additionally, HUAWEI has held the highest market share in China since March 2015, during which it launched two premium smartphones, the HUAWEI P8 and HUAWEI Mate S. Along with its breakthrough in China, HUAWEI experienced great success in global markets. In western Europe, HUAWEI’s market share in the high-end smartphone market (phones priced between 400 to 500 Euros) achieved outstanding results, and the company ranked in the top three in market share in Spain, Italy, Belgium, Switzerland, Portugal and several other countries.
HUAWEI also continued to increase its brand awareness and had notable achievements in this area:
1. HUAWEI was ranked 88th in Interbrand’s Top 100 Global Brands list, an increase from 94th in 2014.
2. HUAWEI was named the 70th most valuable global brand according to the the BrandZ 100 list.
3. According to a report by the world-renowned research institution IPSOS, HUAWEI ranked first in brand awareness growth, jumping from 65 percent in 2014 to 76 percent in 2015, with more than 75 percent of consumers now aware of HUAWEI’s smartphones.
4. Brand awareness significantly increased in European countries year-over-year: Portugal (87 percent); Italy (82 percent); Spain (79 percent); Netherlands (73 percent); Germany (68 percent).
5. As HUAWEI’s brand awareness in key global markets increased, its Net Promoter Score (NPS) grew to 47, ranking third globally.
HUAWEI products like the HUAWEI P8, HUAWEI Mate 7, HUAWEI Mate S and Nexus 6P were well-received in global markets during 2015:
1. The device received significant accolades, including: “Best Recommendation Award” from north European Ljud & Bild; “White Gold Award” from Danish Tech-Test; “Recommended Product Award” from top Norwegian review website Dinside.
2. More than 7 million HUAWEI Mate 7 smartphones were shipped in 2015, while the device won “BEST of IFA 2014” and received awards from Android Authority, GSM Arena, and Tom’s Guide.
4. The Nexus 6P, produced in collabouration with Google, had a strong breakthrough in North America, selling out in the Google store within a month after its release. Globally, the Nexus 6P was sold in more than 60 countries and regions, instantly becoming a popular product and receiving excellent reviews from the technology media. It was also a finalist in “Holiday Season Recommendation”, “Editor’s Choice” and “Best of 2015” by gaining strong recommendations from various mainstream media, showcasing HUAWEI’s strong technology development, product design and manufacturing skills.
HUAWEI Focuses on Winning Collabouration and Research to Drive Future Innovation
HUAWEI’s outstanding business performance can be attributed to its tremendous investment in innovation and R&D. HUAWEI has established 16 research labouratories around the world, including locations in China, Germany, Sweden, Russia and India. In 2014, HUAWEI invested 14.2 percent of its annual revenue in R&D. As of June 30, 2015, HUAWEI securing 76687 patents, 18000 of which apply to HUAWEI devices.
HUAWEI has applied its self-developed innovation to its latest products, enabling people to have amazing experiences using the devices. For example, HUAWEI invested $98 million USD over three years and established a research team in France to create the first HUAWEI-developed ISP for the HUAWEI Mate 8. This enabled users to take better photos with faster focus, enhanced clarity and a more accurate colour shade. Additionally, the Press Touch technology introduced in the HUAWEI Mate S broke the tradition of two-dimensional touch-screen control and launched a new era of interaction between humans and machines. Furthermore, HUAWEI’s Fingerprint 2.0 technology increased recognition speed by 100 percent, while the Knuckle operation was well-received by users.
At CES 2015 HUAWEI partnered with some of the world’s top brands to provide people with amazing device experiences:
1. HUAWEI partnered with Swarovski to launch the HUAWEI WATCH Jewel, the world’s first smart watch designed for women. HUAWEI WATCH Jewel features 68 SWAROVSKI ZIRCONIA inlayed in the watch dial plates, while the watch strap is designed with Italian crocodile calfskin to match the device’s elegance to its functionality.
2. HUAWEI joined forces with Harman Kardon, the world’s leading audio brand, on the M2 10.0 tablet to introduce a leading device in video / audio market.
3. The Nexus 6P, created in collabouration with Google, has propelled HUAWEI to become one of the world’s top brands, as the devices’ design and quality exceeded previous Nexus versions.
4. In the automotive market, HUAWEI worked with leading manufacturers such as GM, Volkswagen and PSA Peugeot Citroen, to integrate HUAWEI’s automotive 4G communication module in future vehicles.
5. HUAWEI also entered the smart home market, releasing HUAWEI Lite OS, an integrated smart device standard protocol that follows Hilink, and establishing collabourative relationship with more than 60 partners including Haier, Midea, Skyworth and Broadlink.
6. HUAWEI also focused on integrating technology and fashion, by collabourating with Vogue during the Milan Fashion Week events, and with world-renown fashion photographer Mario Testino and top models Karlie Kloss and Sean O’Pry, who appeared in a video advertisement that drove significant sales in Europe.
In 2016, HUAWEI will continue its spirit of winning collabouration by partnering with the industry’s top brands in various industries, ranging from flagship products, the smart home to cloud services. Through advanced technology, innovation and collabouration, HUAWEI will continue to deliver leading technology products to its customers. The ongoing integration between future direction of consumer devices and partners’ advanced technology will result in new, cutting edge products and amazing user experience.