[Oslo, Norway, November 26, 2015] HUAWEI Technologies Norway has signed a sponsorship contract with the Norwegian Ski Federation - Cross Country. As part of the collabouration, two of the world's top cross country skiers, Therese Johaug and Heidi Weng, will serve as HUAWEI's brand ambassadors.
“We have very high ambitions in the Norwegian market and are proud to sponsor the Norwegian Ski Federation with their world class athletes. It takes exceptionally hard work to become number one in cross country skiing. This matches well with our company’s core values of working hard and dreaming big to ‘Make it Possible’,” says CEO of HUAWEI Norway Eric Zhang.
HUAWEI’s consumer brand is relatively young in the Norwegian market, and with this sponsorship the aim is to make innovative and exciting products known for a wider audience. Cross country skiing is one of the strongest culture bearers in Norway and has great national pride, thus with this partnership HUAWEI clearly shows its commitment to create a broader attention to its brand.
“We are very pleased that an international brand like HUAWEI wants to use Norwegian cross country skiing to reach a larger market. This is a confirmation that our sport and our profiles make a difference for a commercial actor, and it inspires us to keep managing our sport on a long-term and in a professional manner,” says Bernt Halvard Olderskog, commercial manager for cross country in the Norwegian Ski Federation.
Earlier this year, HUAWEI entered into a successful partnership with Norwegian elite soccer club Vålerenga. In addition, HUAWEI has cooperation with leading international clubs such as AC Milan, Ajax, Arsenal, Atletico Madrid, Borussia Dortmund and Paris-Saint Germain (PSG). As for winter sports, HUAWEI is already sponsoring the Czech national team in ice hockey and Finland's prominent ice hockey team Jokerit.
The two Norwegian cross country profiles, Therese Johaug and Heidi Weng, will serve as HUAWEI ambassadors along with international sports profiles such as soccer player Robert Lewandowski of Bayern Munich and the Czech ice hockey player Jaromir Jagr.
[Wetzlar, Germany, September 23, 2016] HUAWEI and Leica Camera AG today announced they have expanded their strategic collabouration with the establishment of a jointly operated research and innovation centre, the ‘Max Berek Innovation Lab’. The launch comes seven months after the public announcement of their long-term technology partnership in the field of optical engineering, and five months after the launch of the globally successful, multiple-award winning HUAWEI P9 and P9 Plus smartphones.
[Fornebu, Norway, January 31, 2015] HUAWEI Technologies Norway AS announced today that it has become the main sponsor and official partner of Vålerenga Fotball AS. Vålerenga is one of Norway’s most prestigious football teams. The club, based in the capital Oslo, has won the country’s premier league championship, the Tippeligaen, five times, and been winner of the Norway Football Cup on four occasions.
[Singapore, Nov. 12, 2015] At the HUAWEI Innovation Day Asia today, the President of Strategy Marketing, HUAWEI Consumer Business Group (BG), Mr. Shao Yang, shared the evolution of mobile innovation and HUAWEI’s vision of how the next-generation mobile device, the ‘Superphone’, will take mankind closer to a world where the physical and digital realities will be further integrated.
[Warsaw, 9 November 2015] Robert Lewandowski, the captain of the Polish National Football Team and one of the top players in the world who plays in Bayern Munich football club, has become the new ambassador of HUAWEI in the Central- Eastern Europe, Baltic and Scandinavia Region.
Barcelona, Spain, February 23, 2014: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveiled two new additions to its MediaPad range of devices and its first wearable device at GSMA Mobile World Congress (MWC) 2014. With the HUAWEI MediaPad X1, the world’s slimmest 7-inch LTE Cat4-enabled all-in-one phablet, HUAWEI TalkBand B1, the perfect hybrid ‘talk and track’ companion, and HUAWEI MediaPad M1, the 8-inch entertainment powerhouse, HUAWEI makes a life without boundaries possible for more people in more places around the world.
Shanghai, China, December 4, 2013: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today unveiled its automotive module HUAWEI ME909T mobile broadband (MBB) product at a press conference in Shanghai. The 4G LTE-enabled HUAWEI ME909T supports web surfing, data analysis and information transmission within vehicles. Today’s announcement further demonstrates HUAWEI’s advances in telematics for use across industries.
Shenzhen, China, December 2, 2013: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today launched its global holiday online competition ‘Unlock Possibilities’. The free competition provides the chance to win a line-up of goodies, culminating in two grand prize Mercedes-Benz Sports Coupes. The ‘Unlock Possibilities’ competition further demonstrates HUAWEI’s aspiration to become one of the leading mobile phone brands globally by bringing quality, innovative and fashionable products within reach for more people. With a focus on the HUAWEI Ascend P6, ‘Unlock Possibilities’ is set to excite a global audience as HUAWEI continues to build its leadership in the smartphone industry.