UK consulting firm Brand Finance on March 14 released its 2016 "Global Top 100 Most Valuable Brands,” and Huawei ranked 47th on the list.
Brand Finance's selection criterion for its "Global Top 100 Most Valuable Brands" include a brand strength index (BSI), brand loyalty and marketing investments. The international enterprises on this list boast outstanding comprehensive capabilities. For Huawei, its brand value incorporates both hard power and soft power. Its continued appearance on global brand rankings shows that Huawei has successfully established global awareness of its brand. Huawei is now the mobile phone company with the third largest share of the smartphone market and the first Chinese mobile phone company having achieved annual sales of more than 100 million units.
With this recent selection, Huawei is once again ranked among the world’s top 100 renowned brands, after being inclued in the Interbrand "Best Global Brands" for both 2014 and 2015, as well as being selected by BrandZ for its "Global Top 100 Most Valuable Brands" in 2015.
In 2014, Huawei became the first Chinese company to be chosen for the Interbrand "Best Global Brands", when it was ranked in 94th place. In October 2015, Huawei was again ranked among the Interbrand "Best Global Brands", this time rose to 88th place. Huawei was also chosen by BrandZ in 2015 for its "Global Top 100 Most Valuable Brands," ranked 16th among science and technology brands. BrandZ valued the Huawei brand at over US$15.3 billion in 2015, while Brand Finance put the number at more than US$19.7 billion, up 70% from the year before to rank Huawei eighth in terms of growth rate.
At present, Huawei has deployed its products and solutions in more than 170 countries and regions. It also has 16 research institutes in the United States, India, Sweden, Russia, China and other places. In the rapidly changing and growing field of science and technology, Huawei already has world-class innovation and R&D capabilities, and remains committed to innovation and R&D in many scientific and technological fields.
In recent years, Huawei has seen strong growth in its overseas businesses, and its consumer business now ranks third in terms of smartphone global market share. In 2015, Huawei had global smartphone sales of 108 million units, up 44% YoY, with annual revenue over US$20 billion, up nearly 70% YoY. Demand for the flagship Mate 8 just after launch was much stronger than anticipated, and Huawei's other high-end products also have shown remarkably strong brand power. In a 2015 brand research report by IPSOS, Huawei received a Net Promoter Score of 47, ranking third in the world. This means that users of Huawei mobile phones report a positive product experience, which in turn reflects the significant improvement that Huawei has made in its user experience.
In 2015, Huawei's consumer business continued to make breakthroughs in overseas markets, rapidly gaining market share in Europe, Latin America, the Middle East and Africa. For 2016, the company plans to expand further into overseas markets, widen its lead in the Chinese market, and catch up with Apple and Samsung in the high-end market. According to data from IPSOS, Huawei's global brand awareness rose from 65% in 2014 to 76% in 2015. In Europe, Huawei's brand awareness last year reached 68% in Germany, 82% in Italy and 79% in Spain, which means that Huawei has successfully made most consumers in Europe aware of its brand.
In recent years, Huawei has worked to enhance its brand influence through marketing at popular sporting events. Its sponsoring of football and other popular sports around the world has brought tremendous growth to Huawei's sales in Europe and America, helping to win good brand reputation for Huawei. On March 17, 2016, Huawei announced its new global brand ambassador would be football superstar Lionel Messi – a player that has participated in five seasons of FIFA. This cooperation is expected to help Huawei go further in the high-end market, and should attract more global consumers to know and love the Huawei brand.
Shenzhen, China (December 28, 2016) – Ahead of the keynote address by Richard Yu, CEO of HUAWEI Consumer Business Group (CBG) at CES 2017, CBG today announced that the company has shipped more than 10 million HUAWEI P9 / HUAWEI P9 Plus smartphones globally, making it the company’s first flagship series to top the 10 million mark. This is a milestone for HUAWEI both from a product and brand perspective. Despite a sluggish global smartphone market in 2016, the HUAWEI P9 and HUAWEI P9 Plus devices have achieved impressive results in the premium segment; a major breakthrough that proves HUAWEI’s investment in international markets is paying off.
[Wetzlar, Germany, September 23, 2016] HUAWEI and Leica Camera AG today announced they have expanded their strategic collabouration with the establishment of a jointly operated research and innovation centre, the ‘Max Berek Innovation Lab’. The launch comes seven months after the public announcement of their long-term technology partnership in the field of optical engineering, and five months after the launch of the globally successful, multiple-award winning HUAWEI P9 and P9 Plus smartphones.
[Shenzhen, China, October 6, 2016] – Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015. This is the second consecutive year Huawei has risen on Interbrand’s list since the company became the first mainland Chinese brand to be recognised as a Best Global Brand in 2014.
The award-winning Huawei P9 is now available in Red and Blue, two colours that are set to be staples on the catwalk in 2017Berlin, 1st September 2016: Huawei Consumer Business Group has today announced that its award-winning flagship smartphone, the Huawei P9, is now available in two new colours: Red and Blue. Inspired by the dramatic and colourful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favourite fashion ensembles.
Shenzhen, China (August 15, 2016) – HUAWEI Consumer Business Group (BG) is honored to announce that the HUAWEI P9 has been named ‘European Consumer Smartphone 2016-17’ by the European Image and Sound Association (EISA). Furthering its commitment to pursuing the best quality and design without compromise, this is the fourth consecutive year that HUAWEI has been recognised in this category.