London – April 6, 2016 – Today at an exclusive launch event at London’s Battersea Evolution, HUAWEI Consumer Business Group unveiled the much anticipated HUAWEI P9 and HUAWEI P9 Plus. Created in collabouration with Leica, the dual-lens HUAWEI P9 sets a new standard in smartphone photography.
The HUAWEI P9 is the first smartphone co-engineered with the global iconic brand, Leica Camera AG. The HUAWEI P9’s dual-lens camera takes smartphone photography to the next level, allowing people to capture both vivid colours and striking black and white images. HUAWEI’s new B3 Talkband wearable wristband also made its global debut.
A groundbreaking moment for event guests included a first look at an exclusive trailer of the new HUAWEI P9 TV commercial starring Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the HUAWEI P9 series. Showcasing the connection between two global stars in Shanghai and Hollywood, the trailer symbolizes the partnership between HUAWEI and Leica and the intersection of colour and black and white. Cavill was joined at the HUAWEI P9 launch by iconic photographers Mary McCartney and David Guttenfelder from National Geographic as well as BBC Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan Newhouse, Vogue China Publisher Anita Chang and HUAWEI UK Board Members Sir Andrew Cahn and Dame Helen Alexander.
“HUAWEI is excited to give HUAWEI P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,” said Richard Yu, CEO, HUAWEI Consumer Business Group. “Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. HUAWEI P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”
Reinventing Smartphone Photography
Integrating the design values and engineering excellence of HUAWEI and Leica in a smartphone photography system co-engineered by the two companies, the HUAWEI P9 brings together best-in-class hardware and software, from optical lenses, to sensors, to image processing algorithms, empowering users to capture the highest-quality images.
Key to the HUAWEI P9’s superlative imaging capabilities is a dual-camera design that fully unleashes the power of Leica’s optical lenses, renowned for precision and attention to detail, and subject to the industry’s most stringent quality screening requirements. The RGB camera on the HUAWEI P9 specialises in capturing colour, while the monochrome camera is outstanding at acquiring picture detail. The two rear cameras of the HUAWEI P9 work in tandem to enable users to create images of superior detail, depth and colour. The HUAWEI P9 truly excels in low-light conditions, as the dual-camera design guarantees more light and detail can be captured.
Each picture taken by the HUAWEI P9 carries the unique emotional resonance and timelessness that are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid colours and Smooth colours, depending on their personal preferences. With meticulous calibration of the HUAWEI P9’s camera parameters, each film mode faithfully renders the authentic colour and style of Leica. By selecting the monochrome mode, HUAWEI P9 users can use their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.
Deploying HUAWEI’s Hybrid Focus technology, the HUAWEI P9 captures images with superior speed, accuracy and stability. The HUAWEI P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.
The wide-aperture photography feature on the HUAWEI P9 allows users to experiment with innovative visual effects to create unique images and content. The HUAWEI P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.
“Leica and HUAWEI share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world,” said Oliver Kaltner, CEO, Leica Camera AG. “We are deepening our collabouration to give users a more optimal smartphone photography experience.”
Taking Industrial Design to a Higher Level
The HUAWEI P9 is a masterpiece of state-of the-art industrial design, with the same minimalist design DNA as earlier products in HUAWEI’s acclaimed flagship P-series of premium smartphones. Each HUAWEI P9 device is a perfect construct of superior-grade 2.5D glass and an aerospace-class aluminum, with diamond-cut edges rounded out by carefully balanced curvatures.
The 64GB version of the HUAWEI P9 comes in a stunning and unique Haze Gold finish, setting new industry standards in industrial design, with the use of techniques including brushed hairlines and metal polishing at micron-level precision to create a translucent metal surface. Additionally, the Ceramic White version of the HUAWEI P9 is smoother than the painted bodywork of premium cars, reflecting and refracting light to present different shades of awe-inspiring colours as ambient conditions change.
Power and Performance
The HUAWEI P9 is equipped with the power, connectivity and speed that today’s high-end smartphone user expects from HUAWEI. With a 5.2-inch 1080p display, the HUAWEI P9 is powered by the new Kirin 955 2.5 GHz 64-bit ARM-based processor for leading-class mobile performance. The 3,000mAh high-density battery offers HUAWEI P9 users outstanding mobility and battery life.
HUAWEI is also unveiling the HUAWEI P9 Plus, featuring a 5.5-inch Press Touch display and a larger 3400 mAh battery. The HUAWEI P9 Plus also offers dual-IC Rapid Charge, giving users six hours of talk time after a 10-minute charge.
Leveraging HUAWEI’s industry-leading capabilities in telecommunications, the HUAWEI P9 and HUAWEI P9 Plus offer unrivaled new features including a virtual-triple-antenna architecture, designed for users who need robust and seamless connectivity to cellular and Wi-Fi networks to fully harness the power of the mobile Internet no matter where they are in the world.
The HUAWEI P9 and HUAWEI P9 Plus also protect users’ privacy and information security with HUAWEI’s world-leading biometric fingerprint recognition technology. The enhanced fingerprint sensor allows users to personalise and safeguard their devices by significantly lowering the possibility of fraudulent or accidental device access, while also ensuring users can quickly and securely access their smartphone.
About HUAWEI Consumer BG
HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India, and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. HUAWEI’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information please visit: http://consumer.huawei.com
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Racepoint Global for HUAWEI Consumer Business Group
Lisa Kennedy, 1-415-694-6700