HUAWEI and Porsche Design Launch Limited Edition Smartphone
[Munich, Germany. 3 November 2016] Technology innovator HUAWEI and premium-lifestyle brand PORSCHE DESIGN have collabourated to introduce the revolutionary PORSCHE DESIGN HUAWEI Mate 9.
The PORSCHE DESIGN HUAWEI Mate 9 is a limited edition smartphone combining Porsche Design’s signature brand aesthetic with HUAWEI’s mobile engineering expertise, giving high-demanding individuals unprecedented luxury and performance in the palm of their hand.
The underlying philosophy for all Porsche Design products and also for the new PORSCHE DESIGN HUAWEI Mate 9 is to create an equilibrium of aesthetics and function. Those values stem from the design philosophy of Porsche Design’s founder - Professor Ferdinand Alexander Porsche – who designed the legendary Porsche 911 in 1963. PORSCHE DESIGN HUAWEI Mate 9 features seamless curved edges, a graphite finish and stylish black colouring combined with the latest technology. This is perfectly complemented ‘under the hood’ by a unique, intuitive user interface that exudes sophistication thanks to Porsche Design’s signature design language. With a shared commitment to functional design, innovative craftsmanship and cutting-edge technology, the collabouration delivers highly discerning customers an unrivalled, premium smartphone experience; with revolutionary speed, extensive battery life and luxurious design cues.
PORSCHE DESIGN HUAWEI Mate 9 key features include:
Highest performance: Kirin 960 chipset, the world’s highest performing smartphone processor, according to Geekbench 4.0.0 multi-core CPU performance and DDR performance
Great experience: EMUI 5.0, an intuitive user interface that streamlines the user experience with the OS
For the ambitious business traveler: the dual SIM card enables business travelers to switch very conveniently between two different SIM cards everywhere in the world
Enough battery to fly around the world: breakthrough SuperCharge technology and a battery which lasts up to two days with normal use
The best shot: second generation Leica dual-lens camera with Hybrid Zoom, featuring a 12-megapixel RGB sensor and a 20-megapixel monochrome sensor.
The second generation dual lens camera co-engineered with Leica has a world-leading 20 megapixel monochrome camera and 12 megapixel colour camera. The PORSCHE DESIGN HUAWEI Mate 9 delivers spectacular photography and videography to match users’ own high-performance lifestyles. Supported by faster processing speeds and enhanced power thanks to the world’s newest processors, and longer battery life (up to two days with normal use), the result is an exclusive limited edition smartphone which delivers high performance in its finest form.
“HUAWEI’s brand ethos mirrors our own commitment to premium innovation and functional design so we are delighted to partner with HUAWEI to bring high-performance individuals the smartphone that they demand, and deserve, says Dr. Jan Becker, COO and spokesperson of the Management Board of Porsche Design Group. “The DNA of our brand is reflected in the device’s signature Porsche Design, giving consumers a smartphone that is as beautiful to hold, as it is to use.”
“We identified a new type of luxury consumer is emerging. One who needs a smartphone that matches the special demands of their successful, global lifestyles,” said Richard Yu, CEO, HUAWEI Consumer Business Group. “Porsche Design is synonymous with excellence in innovation, unique design and perfection. The PORSCHE DESIGN HUAWEI Mate 9 sets a new benchmark in design and performance and delivers a revolutionary smartphone experience that will enhance even the fastest-paced business and personal lifestyles.”
PORSCHE DESIGN HUAWEI Mate 9 is the next step in HUAWEI’s strategy of collabourative innovation and Porsche Design’s extension of the brand’s electronics category. By fusing PORSCHE DESIGN’S style with HUAWEI’s engineering perfection and technical innovation, the revolutionary limited edition PORSCHE DESIGN HUAWEI Mate 9 is one of the most finely crafted premium devices available to consumers.
Notes to editors
Pricing and availability:
PORSCHE DESIGN HUAWEI Mate 9 retails in Europe for 1395 Euro and will be available in the European Porsche Design Stores starting in late December. The device will also be available in January 2017 at Porsche Design Stores worldwide (except USA), and select HUAWEI retail stores in Asia, Middle East and Europe.
About HUAWEI Consumer Business Group
HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. HUAWEI Consumer Business Group is one of HUAWEI’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. HUAWEI’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit: http://consumer.huawei.com
Porsche Design is a premium-lifestyle brand founded in 1972 by Professor Ferdinand Alexander Porsche. His mission was to build a company that takes the principles and spirit of Porsche beyond the automotive world. All Porsche Design products stand for precision and perfection, smart functions, refined functional design and boast an impressive level of technological innovation. Created and engineered by the legendary Studio F. A. Porsche in Austria and brought to life by carefully-selected manufacturers. Porsche Design products are sold worldwide in over 140 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).
For additional information, please visit: www.porsche-design.com