Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2018. HUAWEI ranked twenty-fifth on Brand Finance Global 500 2018 with a value of 38046 billion dollars, and its brand value increased by more than 50%.
Brand Finance, as the world famous brand value and strategy consulting firm, will assess the thousands of well-known global brands every year. It is one of the most credible global brand value evaluation agencies and its strict selection criteria includes not only Brand Strength Index (BSI), but also Brand Loyalty and Marketing Investment, etc.
The annual announcement of Brand Finance can always bring heated debate, because the international companies who enter the list not only mean strong comprehensive strength, but also show that their brand value has been internationally recognized.
Here are the rankings of HUAWEI from 2016 to 2018:
47th spot on Brand Finance Global 500 2016
40th spot on Brand Finance Global 500 2017
25th spot on Brand Finance Global 500 2018
In addition to advancing year by year in the list released by Brand Finance, HUAWEI also appeared on the BrandZ Top 100 Brands and Interbrand's "Best 100 Brands". From all these we see the strength and effort of a steadily growing brand.
In HUAWEI, 2017 was also a year of continuous breakthroughs. HUAWEI’s globally released new product HUAWEI Mate 10 gained frequent praises; HUAWEI OPEN DAY’s footprints can be found throughout Western Europe, Southeast Asia, Latin America and other places, bringing the presence of HUAWEI brand worldwide. HUAWEI worked together with Leica, Porsche Design, Google and other top brands to continue to improve the user experience. Starting from 2018, HUAWEI will also bring more sincere works on MWC. In the future, based on the needs of consumers and supplemented by innovative ideas, HUAWEI will continue to move forward and bring more surprises to global consumers.