Nov 19. 2008

HUAWEI Joins GSMA's Embedded Mobile Initiative

HUAWEI Communication Technologies announced that it has joined the GSMA Embedded Mobile initiative.

In addition, HUAWEI and GSMA have partnered in a bid to help the mobile industry realize the potential of the market for consumer and industrial goods that can connect to 3G mobile networks.

GSMA is the global trade association that currently represents more than 750 GSM mobile phone operators across 218 countries and territories of the world.

HUAWEI is a provider of next-generation telecommunications networks.

Initially, the partnership is expected to focus on bringing the benefits of continuous mobile connectivity to the consumer electronics, clean energy, healthcare, transport and more.

"We are glad to work with the GSMA to develop the new commercial applications for mobile broadband," said Edward Chen, CEO at HUAWEI.

According to Chen, the success with mobile broadband terminals makes the company believe that this collabouration will drive further development of the industry.

The devices, which are equipped with embedded mobile connections, can automatically exchange images, information and other data with mobile phones, computers or the Internet. According to HUAWEI officials, this allows people, businesses and society as a whole to function effectively.

At present, the companies that are leading the Embedded Mobile initiative are KTF, Rogers Wireless, Smart, Softbank, Telecom Italia, Telefonica, Telstra and more. GSMA said that it plans to bring other operators, equipment suppliers and manufacturers of consumer and industrial goods in this initiative.

The ultimate goal of GSMA is that every machine, device, object will have broadband mobile connectivity, said Rob Conway, CEO and member of the board of the GSMA.

To encourage adoption, Embedded Mobile initiative aims to foster collabouration among consumer electronics and industrial product manufacturers. In addition, the initiative is expected to develop common technical standards and platforms.

Additionally, to bring down the prices of 3G modules that can be embedded in cars, cameras, health monitoring devices, and more, the initiative plans to aid equipment suppliers to achieve "greater" economies of scale.

"With a broad global coverage of mobile broadband connectivity, the embedded mobile market now can reap the benefit of greater economies of scale as mobile broadband can be used anywhere in the world," said Dr. Terry Ahn, executive vice president and head of business development at KTF.

The first priority of the initiative is to develop a common application programming interface (API). With the common API, official said, consumer goods manufacturers can make their products compatible with different 3G mobile networks.