May 22. 2014

Ajax, Amsterdam ArenA and HUAWEI announce partnership

Dutch football club Ajax and Amsterdam ArenA have signed a partnership with HUAWEI, the leading global ICT solutions provider. Parties announced the agreements today at the Amsterdam ArenA. Under the agreements, HUAWEI becomes official sponsor of Ajax and technology partner of Amsterdam ArenA, which is the home to football club Ajax.

Technology partner

In the 5 year technology partnership, HUAWEI, which is market leader in the field of wireless technology for a couple of years already, will create the largest open-access wireless LAN infrastructure in the Netherlands at the Amsterdam ArenA. Through this Wi-Fi network both the Amsterdam ArenA and Ajax are enabled to offer new services to fans and other visitors which enrich their experience in the stadium. It is expected that all visitors of events at the ArenA will be able to use this Wi-Fi network optimally from the beginning of 2015. During matches from Ajax the use of Wi-Fi will be for free.

Sponsorship package

The official sponsorship with Ajax will last for three years. The sponsorship package includes brand presence during matches of Ajax through LED boarding and visibility in the club’s offline and online media. The package provides HUAWEI the opportunity to increase brand recognition and includes several elements for brand activation.

HUAWEI received the EISA Award for European consumer smart phone in 2013 and is both globally and in The Netherlands already number 3 brand in smart phone business. With the recently launched new high end smart phone, the Ascend P7, the market share is expected to grow further.

The deals bring together three high performing organisations. HUAWEI is the leading worldwide player in the field of mobile infrastructure and this partnership completely matches HUAWEI’s strategy in Europe, which aims to partner with highly renowned brands by providing them with its innovative solutions and products. For Ajax, one of the biggest names in the history of football, the deal perfectly matches with its focus on China and the ambition to bring fans the best possible experience. The Amsterdam ArenA, the largest stadium in the Netherlands, which is also used for concerts and other events, wants to bring the best and most sustainable technology available to its visitors.

Henk Markerink, CEO of Amsterdam ArenA, on the collabouration: “Amsterdam ArenA is always looking for state-of-the-art technology which benefits our visitors. The innovative solution from HUAWEI makes it possible for us to become the first stadium in the Netherlands with a Wi-Fi network and therefore matches our ambitions. We are very happy to collabourate with such a big international company and further improve our service towards our customers.”

Edwin van der Sar, Chief Marketing Officer from Ajax, said the following about the partnership: “We are delighted to have signed this agreement. HUAWEI is the biggest Chinese company in the Netherlands and therefore fits our ambitions. Moreover, HUAWEI is an innovative company and their technology solution will enable us to deliver free Wi-Fi to all our fans. So they can have the best football experience, for instance by directly sharing memorizable moments during the match with friends. But also by having a lot of additional information and news available for themselves."

Wang Dexian, CEO of HUAWEI Technologies Netherlands, said: “HUAWEI is delighted to partner with Ajax, one of the most successful football clubs in the world ever, and the Amsterdam ArenA, the most state-of-the-art stadium in the Netherlands, to show our sustainable commitment to the Netherlands. Sport is a very important part of our brand strategy, where we have partnered already with some of the biggest clubs in the world. This strategic partnership will also highly contribute to develop a new broadband solution to stadiums in the Netherlands and our innovative technology will bring new and better experiences to the fans and visitors.”