HUAWEI Globally Launches the HUAWEI Mate 8 Smartphone at CES 2016
New flagship device features the world’s most advanced smartphone technology ever: a new benchmark for amazing performance and long battery life
Las Vegas, Nevada – January 5, 2016 – Today at CES 2016, the HUAWEI Consumer Business Group globally launched the HUAWEI Mate 8 smartphone, a productivity-driven device with significantly enhanced power, efficiency and battery life. The HUAWEI Mate 8 continues HUAWEI’s track record of delivering high-end devices that reflect global consumer demand and inspire loyalty in their users.
Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown colour option – the HUAWEI Mate 8 is the ideal smartphone for today’s on-the-go professional. The HUAWEI Mate 8 is designed from the ground-up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience.
“With the HUAWEI Mate 8, we have delivered a device that meets the needs of a new style of business. With this fast, impeccably designed smartphone, users can work more efficiently and free up valuable time to spend with friends, family and on personal pursuits,” said Kevin Ho, President, Handset Business, HUAWEI Consumer BG. “The HUAWEI Mate 8 is the ultimate high-end smartphone. It strikes the perfect balance between high performance and long battery life, enabling people to stay connected and be more productive in every facet of their lives.”
Designed for Performance and Efficiency
With new groundbreaking hardware, the HUAWEI Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent compared to the Kirin 925. The device’s architecture balances energy efficiency with high-end performance through 4 x A72 2.3 GHz processors and 4 x A53 1.8 GHz processors.
Equipped with a 4000 mAh high-density battery, the HUAWEI Mate 8 delivers industry-leading power efficiency offering over two days of normal usage. And with rapid charging technology, the phone is able to charge a day’s worth of power in just 30 minutes. In fact, regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days. The HUAWEI Mate 8 also features advanced six-layer thermal mechanics, which allows higher heat dissipation, leading to an excellent handling experience and lower power consumption.
Built for Productivity
Running on HUAWEI’s EMUI 4.0, based on Android Marshmallow 6.0, the HUAWEI Mate 8 offers hundreds of user experience tweaks and improvements, including a built-in automatic defragmentation service that continues optimising system performance. Additionally, the HUAWEI Mate 8 features a split-screen mode that enables enhanced multitasking between apps.
Smart and Secure
The HUAWEI Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. The circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing a higher level of protection for users. The new sensor design also increases the unlock speed by 100 percent.
The HUAWEI Mate 8 maintains two sets of fingerprint interface standards to improve smartphone payment experiences—the Fast Identity Online (FIDO) and Android M standards. The strong CPU also supports real-time encryption of full storage for better data protection. The HUAWEI Mate 8 provides a microSD card lock, preventing anyone from accessing content in the card without a password. If a phone is stolen, user data cannot be obtained.
HUAWEI invested $98 million over three years to develop the first proprietary image sensor processor for faster focusing, higher clarity, and more accurate colour shading. A leading research team was assembled in France to increase the processing speed of the camera, resulting in increasing the process bandwidth by four times with 14-bit precision.
In addition, the HUAWEI Mate 8 adopts the revolutionary, all-new Sony 16 MP IMX298, increasing the sensor size by 23 percent for breathtaking images. The HUAWEI Mate 8 also features an 8 MP front camera with a new beauty algorithm for taking the perfect selfie.
The HUAWEI Mate 8 features “Super Hands-Free 3.0” technology that enables hands-free operations in a variety of environments. Whether you’re in a car, a conference room or at a crowded party, users can enjoy clear conversations from up to 3 meters away. With a 120 degree range of audio pick up and directional noise reduction mode, conference calls are crisper and clearer than ever before, no matter where they take place.
The HUAWEI Mate 8 features omnidirectional recording and directional playback. Three microphones automatically detect sound sources and record voices from all directions. During playback, people can choose any direction of the sound source they want to hear. Additionally, the HUAWEI Mate 8 provides document readjustment camera mode, which automatically straightens images that are captured at an angle for better viewing.
The HUAWEI Mate 8 supports global connectivity and more bands than any other dual-SIM phone, including four 2G bands, nine 3G bands and 18 4G bands in 217 countries and regions with 1334 operator settings. This makes it the perfect device for the global business traveler.
The HUAWEI Mate 8 features a refined, elegant design that highlights its beautiful 6-inch high contrast display. With a leading 83 percent screen-to-body ratio, the phone is able to stay sleek and compact without sacrificing a large display. The 2.5D curved diamond cut glass and aerospace grade aluminum metal are joined seamlessly, giving the device a blend of beauty and practicality.
The HUAWEI Mate 8 will be initially available in 30 countries including: Spain, Germany, France, United Arab Emirates, Mexico and Australia. The device will cost 599 euros for 3 GB +32 GB and 699 euros for 4 GB + 64 GB. It is available in four elegant colours: champagne gold, moonlight silver, space grey and mocha brown.