HUAWEI AND JUMIA LAUNCH HUAWEI MATE 10 SERIES IN THE KENYAN MARKET
HUAWEI Mate 10 series incorporates the world’s first artificial intelligence processor on a mobile device
Nairobi November 23rd 2017 ….. HUAWEI Mobile Kenya, in conjunction with largest local online retailer Jumia have officially launched the HUAWEI Mate 10 mobile devices in the Kenyan market. Jumia Kenya will exclusively sell the HUAWEI Mate 10 online for 2 weeks before hitting retail stores across the market.
In a unique market entry strategy, HUAWEI Mobile Kenya will avail the new generation HUAWEI Mate 10 device on Jumia Kenya’s e-commerce platforms as part of a global launch programme.
The new HUAWEI Mate 10 mobile devices features a 64GB memory and will retail at Kshs 79,999 and HUAWEI Mate 10 Pro that comes with 128 GB memory priced at Kshs 89,999.
The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology.
Speaking on the launch, HUAWEI Technologies, Adam Lane Senior Director, Public Affairs, said “The HUAWEI Mate 10 series is a device that gives users a seamless experience. A key feature is the Artificial Intelligence processor that is adaptable with ones surroundings making the phone stand out in this competitive market.”
“We are also delighted to partner with Jumia for this launch as part of a commitment to diversify our distribution channels to include popular e-commerce platforms,” Moving forward, we intend to increase our market share through strategic partnerships with Mobile Network Operators, Device retailers and distributors in our quest to reach untapped markets. On Jumia, we are hoping to push through more than 2000 devices annually,” concluded Adam Lane.
The HUAWEI Mate 10 is intelligent as it comes with the world’s first artificial intelligence processor to offer users a faster, stronger and seamless experience. Thanks to the powerful Kirin 970 with a built-in neural processing unit (NPU), the HUAWEI Mate 10 can analyze and adapt to its surroundings while offering a fast and strong performance.
Speaking of the partnership Jumia Kenya Managing Director Sam Chappatte, “We are delighted to have HUAWEI Mobile Kenya on board and I strongly believe this partnership will go a long way in ensuring that our growing customer base access various devices sold by HUAWEI Mobile. We intend to have a long lasting partnership with HUAWEI thus ensure that all HUAWEI devices available online have warranty and ensure HUAWEI Customer service provides solutions to any rising concerns from our customers. With the increase in online shopping we strongly believe we will play a key role in increasing the market share for HUAWEI Mobile.”
The HUAWEI Mate 10 series will also be available in Safaricom shops and other open market stores across the country.
Key features include:
• Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU);
• A 3D Glass Body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colors;
• TÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management;
• New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect;
• An all-new, simplified EMUI 8.0 based on Android™ 8.0.
A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography.
The specialized NPU, combined with HUAWEI’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores.¹ The HUAWEI Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.
By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications and which extends HUAWEI’s processing capabilities to the entire value chain.
Design Qualities for New Levels of Sophistication and Comfort
With an all-new HUAWEI FullView Display, the HUAWEI Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors. The 6-inch HUAWEI Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.
The iconic devices feature a 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold. The back of the devices feature a reflective band design to highlight the New Leica Dual Camera.
The HUAWEI Mate 10 Pro is also IP67 Water and Dust Resistant.
New Leica Dual Camera and AI-powered Battery Management for the Next Era of Smartphone Use
HUAWEI has again partnered with Leica to co-engineer the dual-lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilization (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. New AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behavior and intelligently allocates resources to maximize battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes, and from 1 percent to 58 percent in 30 minutes.² Additionally, HUAWEI SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro will launch with HUAWEI’s all-new EMUI 8.0 powered by Android™ 8.0. Features include an AI Engine to fully leverage the capabilities of the Kirin 970; an AI Accelerated translator to deliver faster and more accurate interactive translation for a smoother communication experience; an easy projection feature to connect the new HUAWEI Mate Series to a larger screen; support for a full desktop experience – either mirroring or extending the smartphone display like a PC.
HUAWEI also launched three HUAWEI Mate 10 accessories: the EnVizion 360 Camera, SuperCharge™ Power Bank, and Smart Scale.
• The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.
• HUAWEI’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.
• The Smart Scale can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app.