HUAWEI, world’s third-largest smartphone vendor for the second year in a row, thus joints the project of the Paris-Saint-Germain aimed at making its brand one of the biggest franchises in sport, and becomes “Official Partner of the Paris Saint-Germain” by providing the club with its latest smartphones and phablettes.
With a 10-year presence in France and 650 employees, HUAWEI reaffirms with this partnership its growth ambition in the universe of European football, symbolized by its association with some of the biggest clubs on the Continent. HUAWEI is proud to show today its sustainable commitment to France through its partnership with the emblematic Paris club, and to share with the fans its passion for football. This partnership is fully in line with HUAWEI’s communication strategy in Europe, which aims to partner with highly renowned brands by powering them with its innovative IT solutions.
The Paris Saint-Germain’s slogan calls to “Dream Bigger” with its world class football players, HUAWEI and its innovation culture intend to keep its promise “Make it Possible” for sport enthusiasts. HUAWEI and the Paris Saint-Germain share the philosophy of self-transcendence; one in the technologic innovation field, the other in sport.
Mr. Song Kai, Managing Director of HUAWEI France, declared: “We are very glad to sign this partnership for the next 3 seasons with one of the biggest European football clubs. This strategic partnership will highly contribute to develop HUAWEI’s brand reputation in France and in Europe, and open to consumers new uses and experiences through our devices. Paris Saint-Germain’s values, such as inspiration, respect, ethics and aesthetics, are in perfectly suited to our group values since the origins of our company. We are proud to share this adventure together.”
Mr. Jean-Claude Blanc, Deputy CEO of the Paris Saint-Germain, commented: “ ‘Dream Bigger’ and dream even bigger everywhere in the world is our first and foremost ambition. HUAWEI participates in this dream by opening the doors to China and by developing the best performing technology to reach this.”
The importance of ICTs in the world of sport as a means to animate and share emotions created on and around the football field has already been proven. HUAWEI and the Paris Saint-Germain thus share the same vision of an exceptional experience during the football games and wish through this partnership to enhance the fans’ experiences.