July 11, 2017 – HUAWEI Consumer Business Group launched the HUAWEI nova 2 and HUAWEI nova 2 Plus. Available in 3 colour options, the HUAWEI nova 2 series features bold new breakthroughs including an upgraded camera and an advanced audio experience. With a 12 MP + 8 MP rear dual camera and the professional portrait mode, as well as a 20 MP high-definition front camera, the device makes selfie-taking easier and more fun for everyone, with stunning results.
“Our HUAWEI nova 2 is one of the most sought-after products among young consumers as a result of its innovative aesthetics and superior usability,” said Kevin Ho, president of handset business, HUAWEI Consumer Business Group. “We’ve drawn on our most dynamic users’ style and attitude as inspiration to take the HUAWEI nova 2 to the next level. Featuring breakthroughs in selfie functionality and a distinctive design, these devices celebrate the individuality, energy and optimism of today’s consumers.”
Redefining the Selfie: Clear Portraits Taken Anywhere
Smartphone users are demanding increasingly high-quality photography experiences – especially for their selfies. To appeal to young consumers, the HUAWEI nova 2 series is equipped with photography applications for every scenario. Its 20 MP front camera, combined with HUAWEI’s 3D facial recognition and optimised beauty 4.0, delivers crisp and clear portraits.
HUAWEI’s high-resolution photography capabilities are based on a range of intelligent algorithms, including a specific portrait algorithm. This takes into account a wide range of face shapes and skin colours, studying the relative position of facial features and skin types as well as textures to deliver more natural and true-to-life portraits.
Additionally, HUAWEI incorporates a number of fun camera features to the front camera. In low-light conditions, the HUAWEI nova 2 series uses LCD screen flash with 11 colour temperatures for different degrees of illumination – making portraits really pop. The front camera is also able to shoot selfies with a bokeh effect, creating the blurred background similar to that generated by wide-aperture professional portraits. With a new 10-level beautification mode and a new gesture shutter for taking pictures, perfect selfies become that much easier.
The amazing front camera is complemented by a stellar rear camera. HUAWEI nova 2 and HUAWEI nova 2 Plus are outfitted with a 12 MP + 8 MP rear dual camera to capture more stunning and detailed images. The dual RGB lenses deliver optical zoom without compromising quality. For fast and precise focus in low-light environments, the rear camera features a F1.8 aperture. In addition to portrait mode, the bokeh effect can be adjusted after a picture is taken to achieve different visual effects.
Innovative Design: Cutting-edge Craftsmanship for an Elegant Look
The HUAWEI nova 2 series’ design is testament to the power of creativity and innovation. Time and care have been taken to craft the simple and elegant design of the HUAWEI nova 2 series. From the 5.0 / 5.5-inch screen, to the smooth metallic unibody measuring as little 6.9 mm, special attention has been given to all aspects of the HUAWEI nova 2 and HUAWEI nova 2 Plus to ensure they appeal to, and fit, the busy lifestyles of young consumers.
HUAWEI implemented a smooth, rounded design as opposed to sharp lines on the HUAWEI nova 2 series. This flowing design is continued on the rear of the device, where same-tone curved antennas appear in a symmetrical way instead of the conventional three-section layout, giving a seamless look and feel to the series. What’s more, the wave-textured power button is an industry first, adding a level of interest to an otherwise, very practical feature.
The HUAWEI nova 2 series features a unique shallow fingerprint design. Measuring only 0.1mm and cleverly located at the rear of the device, the sensor’s design reduces the chance of it collecting dirt and dust, ensuring continuous, seamless performance. HUAWEI’s flair for cutting-edge design is further evident in the attention paid to the bezel; decorated with an aluminum-magnesium alloy, cut with a high-precision CNC technique. Combined with a CD-like texture that catches the light, the device is truly one of a kind.
The HUAWEI nova 2 series’ chic design and trendsetting selfie functionality is backed by the HUAWEI Kirin 659 chipset powerhouse. The combination of the Kirin 659 chipset with EMUI 5.1 and Android 7.0 ensures that the series will not slow down over time, and will continue to produce flawless performance.
In addition to its thin and lightweight design, the HUAWEI nova 2 series sets itself apart on account of its exceptional battery life and quick charging solution. It takes the HUAWEI nova 2 and HUAWEI nova 2 Plus just 30 minutes to power-up to 39% and 43% respectively, a feature that is crucial for busy lifestyles. Long-lasting battery life is further ensured through HUAWEI’s Smart Power Saving 5.0, which can prolong battery life by up to three hours. The new series is also equipped with features including Eye Comfort 2.0, Phone Clone and HUAWEI Share, making the user experience more comfortable and efficient.
Professional Music: Theatre-quality HiFi Music for A Super Audio Experience
Working in tandem with professional musicians, including Rainer Maillard, a Grammy Award-winning master who won the prize for Best Engineered Album, Classical, the HUAWEI nova 2 series delivers an incomparable audio experience, with upgraded software and hardware. HUAWEI nova 2 and HUAWEI nova 2 Plus feature HiFi chips, which minimise distortion, harmonics, noise and other disturbance with audio processing to make music unforgettable. HUAWEI also applied the HUAWEI 2012 lab’s sound algorithm HUAWEI Histen for the first time – an algorithm that includes 10 targeted modules for various effects, such as 3D stereo sound.
To ensure premium sound quality, the HUAWEI nova 2 series support aptX wireless Bluetooth technology, which, when it comes to videos and games, has the shortest time lag of all Bluetooth audio coding. This ensures a more synchronised image and sound experience, emulating that of a CD.