[Berlin, Germany, August 18, 2014] HUAWEI, a leading global information and communications technology (ICT) solutions provider, was today awarded ‘European Consumer Smartphone 2014 – 2015’ by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, HUAWEI Ascend P7. This is the second consecutive year that HUAWEI has been recognized by EISA after receiving the award for ‘European Consumer Smartphone 2013 – 2014’ for the ultra slim 6.18mm Ascend P6 launched in June 2013.
The new 4G LTE-enabled Ascend P7 redefines smartphone excellence and builds on the success of HUAWEI Ascend P6. EISA commended HUAWEI Ascend P7 for its beautiful glass finish available in black or white and at an attractive price and highlighted that its two camera modules allowing high resolution selfies to be shot with its 8-million-pixel front-facing camera, while the rear device features a 13-million-pixel sensor with flash and supporting apps.
“We are thrilled to be presented with this award, and see it as firm evidence that we are challenging existing industry standards by redefining smartphone design, camera experience, and connectivity,” said Shao Yang, Vice President of Marketing, HUAWEI Consumer Business Group. “We have even more surprises up our sleeves for IFA 2014 as we work to Make it Possible for more people around the world to enjoy great technology.”
Less than two months after its launch in Paris in May 2014, Ascend P7 is available in Europe, Asia-Pacific and Latin America, and has sold more than two million units(as of 20th July) in over 70 countries. In Europe, Ascend P7 is available through major operators and distributors including Vodafone, Telefonica, H3G, and Carphone Warehouse, the biggest smartphone retailer in the UK, as well as e-commerce channels such as Amazon.
In September 2013, HUAWEI Ascend P6 was named ‘European Consumer Smartphone 2013 – 2014’ and described as a “surprisingly well-equipped smartphone at a very attractive price.” Ascend P6 is now on sale in over 100 countries and has shipped more than four million units since it was launched. HUAWEI is ranked number three in global smartphone shipments for Q1 2014 and 2013 by Canalys, IDC, and Strategy Analytics, with the highest year-on-year increase among the leading vendors.