Riyadh, Saudi Arabia, March 1, 2018: The evolution of the camera has been a remarkable journey. From the first camera prototype created in the 1800’s, to the box camera in the late 1880’s, and finally today’s professional-quality DSLR’s. It seemed only natural that the next step would be smartphone cameras, which have progressed at an exponential rate over the past few years.
Today’s smartphone cameras are rivaling professional and digital cameras in terms of quality, proving that with the right features, each of us can take a breathtaking image. The benefits of today’s smartphone cameras are plentiful – more megapixels that provide higher-resolution image quality, specific aperture settings for beautiful bokeh effects, greater focus, depth recognition, and improved low-light photography are just a few of the features available.
HUAWEI has been a leader in smartphone camera innovation, consistently setting new standards in smartphone photography. HUAWEI has an established partnership with Leica, the world-renowned camera maker, co-creating the World’s first Leica Dual camera for smartphones. In 2014, HUAWEI also introduced the World’s first 4-colour 13-megapixel lens in its HUAWEI P8, and in 2017, HUAWEI introduced the World’s first smartphone with Leica rear dual-camera and Leica front camera with the HUAWEI P10. Today, HUAWEI’s smartphone cameras hold even more exceptional features. Both front and back camera lenses on HUAWEI devices have a range of megapixel quality, as well as 3D facial recognition with security features and optimized algorithms that enhance image quality.
Today, HUAWEI has committed to truly re-imagine the future of smartphone cameras to introduce the World’s most powerful AI-powered phone – the HUAWEI Mate 10 series. Built with the World’s first AI processor for mobile phones, the HUAWEI Mate 10 series predicts its most efficient mode, optimizing performance to capture motion-led photographs, predict object recognition and provide automatic adjustments and settings to capture the best photographs in a wide range of environments.
HUAWEI’s AI-powered Digital Zoom brings far-off text into clearer focus to capture greater detail. The HUAWEI Mate 10 series AI-capabilities also provide powerful Bokeh effect for a more natural depth transition between the subject and its background. Enhanced augmented reality features also provide special effects for and entertaining backgrounds to make photos more fun and colourful, ideal for those who want to enjoy the next innovation in advanced facial recognition software.
HUAWEI has continued to exceed consumer expectations, and we expect the brand will continue to raise the bar in smartphone camera photography in the years to come.