Riyadh, Saudi Arabia, April 15, 2018: HUAWEI recently launched HUAWEI nova 3e as a new model for young, fashion-conscious consumers who value individualized experiences greatly. Like many of HUAWEI's current devices, HUAWEI nova 3e features the FullView display and the latest EMUI 8.0 operating system (OS). With a stylish overall design and fine craftsmanship, this model has been well received since it launched, especially that it's the first mid-range smartphone in the Saudi market that has the fullview display.
In order to entice young consumers, HUAWEI had put enormous effort to achieve perfection with the HUAWEI nova 3e, and its breakthrough notch design is an exemplary example of the handset maker's attention to detail.
Nestled on top of the screen, the notch looks deceptively insignificant, but its dimensions actually have a direct influence on the overall design of a smartphone. HUAWEI nova 3e designers were thus meticulous when refining the notch design.
Notch width nearly halved
The notch will shrink with time as smartphone manufacturers become better with packing more technology into a smaller space. For HUAWEI's nova 3e, the design team at HUAWEI was able to confine all the incredible technology in notch that is only a 5 mm thick. Even more impressively, the width of the notch is 47 percent smaller than that of the iPhone X. By achieving a tiny notch, HUAWEI gives consumers what is essentially a glimpse into the future of smartphone design with its new HUAWEI nova 3e.
Behind the notch: perfect layout of cameras, sensors and speakers
The smaller the notch, the harder it is to cram the cameras, sensors and the earpiece into the space. To put everything inside the tiny notch on HUAWEI nova 3e, HUAWEI made a few unique innovations for the device's front camera. The dust-proof foam of the lens package has been shrunk by 0.2 mm, and the earpiece was designed in the shape of the periscope in order to deliver incredible audio while using the minimal amount of space. These special customisations allowed HUAWEI to significantly cut down the size of the notch.
Unique antenna design optimises space and performance
The antenna also proved to be a design challenge. To minimise the space the antenna occupies while ensuring signal reception remains uncompromised, HUAWEI adopted a unique antenna design which allows it to cut the length of the part from 11.1 mm to 2.6 mm without affecting the antenna's performance.
EMUI adapts to the notch
To make the most out of the FullView display, HUAWEI modified design elements of EMUI 8.0 so that HUAWEI nova 3e's status bar uses the space on both sides of the notch. An option to fully mask out the extra areas is also available for users who prefer to hide the notch.
The minimal notch design is but one of the many outcomes resulting from HUAWEI's pursuit of perfection. From the overall design to its build quality, every facet of the HUAWEI nova 3e exudes HUAWEI's signature excellence. At only 1199 SAR, the FullView display-equipped HUAWEI has a very desirable cost-performance ratio and a low cost of entry, making it a very attractive option for younger consumers.