The new HUAWEI nova 3 arises from the ordinary with AI professional "selfie" images experience

The Most Powerful AI Quad-Camera Smartphone to Date

Riyadh, Saudi Arabia, July 26, 2018: Huawei Tech Investment Saudi Arabia, today announced the launch of its brand-new HUAWEI nova 3 in the Saudi Arabia. The smartphone is powered by Artificial Intelligence (AI) capabilities and features in addition to 4 AI cameras. With dual front camera (24 MP + 2 MP), users can take the best ‘selfies’ using top advanced technologies that smartphones can offer today.

HUAWEI nova 3 was initially designed with the youngsters and modern and advanced technology enthusiasts in mind, for whom a smartphone is not just part of their lifestyle but also represents their personal style, preferences and tastes. This phone was designed to especially offer an AI-enhanced user experience, which focuses exceptionally on an outstanding selfie experience with its AI beautification features and advanced front camera that allows one to capture the most amazing AI-enhanced selfies. Previously, HUAWEI nova 2 and HUAWEI nova 3e have received substantial success in the Saudi market.

“We are delighted to announce the launch of Huawei’s smartphone ‘HUAWEI nova 3’ in the Saudi market. The smartphone has unique AI capabilities and exceptional front camera features that capture every facial and background detail of a selfie. The front camera introduces AI background scene recognition and has the ability to recognise age, gender and skin tone to capture perfect AI selfies. We realize that pictures especially selfies, these days, are a self-expression mean of our confidence, our passion and even our courage, which we are sure to boost with the launch of the new HUAWEI nova 3 in Saudi” said Vice President of Huawei Tech Investment Saudi Arabia, Mr. Pablo Ning.

The HUAWEI nova 3 is a breakthrough in the smartphone camera category. The smartphone offers AI front cameras that work with the AI beautification solutions which intelligently recognise the surroundings to instantly create the amazing AI selfie. In this context, HUAWEI nova 3 offers dual front with 24 MP and 2 MP and dual rear cameras with 24 MP and 16 MP that are powered by latest AI capabilities and features in addition to background scene recognition and AI engineered beautification solutions, allowing users to take selfies that express themselves and their confidence in one click.

Over the last year, Huawei has globally led the development of AI-powered smartphone category based on its industry research and development and has reflected its innovations across all its product categories.

The intelligent AI HUAWEI nova 3 smartphone is equipped with a 24 MP camera both in the front and at the rear to capture the best-looking high-resolution selfies. The AI enhancements create perfect selfies at the first click by capturing both the face and the surroundings. The new f/2.0 wide aperture lens on the 24 MP high-resolution front camera is joined by a 2 MP broad spectrum colour sensor that captures depth-of-field information for authentic bokeh effects.

HUAWEI nova 3 is enabled with enhancement algorithms, which provide over 200 different scenarios across eight different categories that include blue skies, beaches, plants, night, stage performances, flowers, rooms and snow. Hence, the AI powered phones will recognise the background and capture every detail to create an enhanced shot that offers best colour optimisation features.

HUAWEI nova 3’s camera features a focal length of 35 mm for selfies, providing the best-in-technology to capture a stunning selfie in every aspect. The AI enabled beauty algorithm offers seven skin tones and textures for users to choose from and customise their selfies to create their own favourite beauty standards.

HUAWEI nova 3 runs on Kirin 970 with 4 GB RAM and the newest EMUI 8.2 to offer a nice and comprehensive user experience. The HUAWEI nova 3 is available through several authorized retailers in Saudi Arabia starting from July 26th in the Iris Purple, Airy Blue and Black colours at SAR 1799.