Huawei rises in BrandZ rankings of Top 100 world’s most valuable brands
• Contributing factors of the company’s success include groundbreaking product innovations, device sales and a commitment to developing technology that benefits society
• Up one place from last year, Huawei now ranks 47th out of 100 companies in the world
SINGAPORE, JUNE 18, 2019 – Huawei moves up the charts in BrandZ’s annual Top 100 Most Valuable Global Brands study, published by WPP’s research arm Kantar, ranking 47th (up one place from last year) with an eight percent increase in brand value. It’s the fourth consecutive year that Huawei has been featured in the top 50.
Groundbreaking product innovations include the HUAWEI P30 smartphone’s advanced camera system and the unprecedented technologies presented in the HUAWEI Mate X handset which boasts advanced 5G capabilities and a foldable design. These devices have gained excellent product reviews and multiple awards that have given the brand an edge over the others.
According to IDC, Huawei boasts 19% of global market share in the smartphone category and is the only smartphone vendor at the top of the rankings to experience an increase in shipment volumes throughout the first quarter of 2019.
Huawei’s success shines a light on a broader trend of Chinese brands succeeding in the global consumer economy. Four of the nine new entries to the BrandZ’s report are based in China and there are 15 Chinese companies now in the top 100.
Overall, there was a seven percent increase from US$ 4.4 to 4.7 trillion over last year’s report, adding a total of $USD 328 billion to the brands listed in the report. For the 13th year, consumer technology companies continue to dominate the top rankings occupying eight out of the ten places in with a combined worth in excess of US$ 1 trillion.
Huawei’s commitment to developing technologies that benefit society, as well as consumers, continues to build its reputation and standing among global audiences.
For example, Huawei’s 'AI for Good' initiative brings to life how Artificial Intelligence can be a transformative technology when applied to helping humanity overcome challenges and improve life chances. Recent projects include translating books into sign language for deaf children, reading facial expressions for the blind and diagnosing visual impairments at a stage early enough for effective treatment.