‘The Substitute (holiday)’

Cambridge, United Kingdom


For Release 00.01 31st March 2017: Saatchi Gallery and HUAWEI are delighted to announce that Dawn Woolley from Cambridge has been named the winner of the #SaatchiSelfie competition with her selfie The Subsitute (holiday).

Dawn was announced as winner at Saatchi Gallery on 30th March at the launch of the From Selfie to Self-Expression exhibition. The winning image was selected from over 14000 entries by judges Tracey Emin, Idris Khan, Juergen Teller, Juno Calypso and Saatchi Gallery CEO, Nigel Hurst. The winning image will be exhibited at the Saatchi Gallery alongside a shortlist of the other nine best selfies submitted to the competition from 31st March – 30th May, while a digital wall in the Gallery will show all 14000 submissions from the competition.

The overall winner receives an all expenses paid trip to join a Leica Photography Ambassador on an international photo shoot assignment and the ten shortlisted artists will each receive the HUAWEI P10, HUAWEI’s newest smart phone featuring a dual Leica lens.

The ten shortlisted artists are Sarah Carpenter (UK), Finnian Croy (UK), Debora De Haes (Belgium), Ollie Hayward (UK), Felicia Hodoroaba-Simon (Romania), Andy Kassier (Germany), Van O (Russian Federation), Patrick Gonzales (France), and Ola Walkow (Canada)

The #SaatchiSelfie competition was launched on the 23rd January as part of the From Selfie to Self-Expression exhibition at Saatchi Gallery.

Dawn Woolley, #SaatchiSelfie competition winner

“I’m amazed and overwhelmed, it’s quite a shock. I’m obviously thrilled as this is very much about how we represent ourselves through photographs, and I think that’s what selfies are all about. They have a powerful potential and selfies should be used in art more. I look forward to that happening.”

“I am very grateful to HUAWEI and the Saatchi Gallery for such a fantastic opportunity. It’s a once in a lifetime experience and I cannot wait for the photoshoot with the Leica ambassador.”

Nigel Hurst, CEO Saatchi Gallery

“The range, diversity and creative flair of 14000 entries exceeded all our hopes and expectations, so it was difficult to choose ten to shortlist, let alone one overall winner. We hope that the competition has encouraged anyone with a smartphone to realise its potential as an artistic tool, and inspire them to document their daily lives with even more creative vigour.”

Glory Zhang, CMO, HUAWEI Consumer Business Group

“The level of engagement with the competition was amazing. People from all parts of the world displayed incredible levels of creativity and in many cases shared some deeply personal images. When we set the challenge we hoped the public would take an expansive view of the idea of ‘selfie’, and the photography we got back absolutely lived up to the founding ideas behind the competition and the exhibition. “

From Selfie to Self-Expression

Opening at the Saatchi Gallery on 31st March 2017, From Selfie to Self-Expression presented by HUAWEI is the world’s first exhibition exploring the history of the selfie from the old masters to the present day, and will celebrate the truly creative potential of a form of expression often derided for its inanity. The show will also highlight the emerging role of the smartphone as an artistic medium for self-expression.

From Selfie to Self-Expression will showcase key artworks, many of which feature interactive, digital and user-generated content, by artists as diverse as Christopher Baker, Juno Calypso, Tracey Emin, Van Gogh, Mohau Modisakeng, Rembrandt, Cindy Sherman, Rafael Lozano-Hemmer and, Velazquez. Showing alongside examples of many influential artists’ work will be selfies that have quickly become icons of the digital era – from the beautiful and sublime to the mad, bad and downright dangerous.

HUAWEI’s partnership with the Saatchi Gallery is a demonstration of its commitment to supporting creative expression through photography everywhere. It follows the launch of the game-changing HUAWEI P Series smartphones which reinvent smartphone photography by incorporating the world’s first dual-lens camera co-engineered with iconic camera brand Leica.

For any press-related enquiries please contact:

Tory Lyne-Pirkis, Midas Public Relations

+44 (0) 207 361 7860

Lily Greensmith, Saatchi Gallery


+44 (0) 207 811 3076



From Selfie to Self-Expression exhibition layout

Gallery 1: The self-portrait through art history - the Old Masters

Gallery 2: The self-portrait and selfie in modern art

Gallery 3: Hello world - a digital installation

Gallery 4: Iconic celebrity selfies of our time

Gallery 5: Selfies from beautiful and sublime to the mad bad and dangerous

Gallery 6: The selfie through the gaze of contemporary artists

Gallery 7: UGC and interactive artworks and #SaatchiSelfie competition

Gallery 8: Self-Expression – young British photographers create works using HUAWEI’s new dual lens smartphone

Gallery 9: UGC “surveillance” gallery


HUAWEI is a global technology brand and the world’s third largest smartphone company. In April 2016, HUAWEI reinvented smartphone photography with the launch of the HUAWEI P9 smartphone featuring a unique dual-lens camera co-engineered with the iconic brand, Leica Camera AG. With the 26th February launch in Barcelona of the new HUAWEI P10 smartphone HUAWEI continues to seamlessly merge the art of technology with the art of photography and set a new benchmark smartphone camera technology. HUAWEI believes in cultural technology: the fusing of technology and culture to deliver solutions to help people express themselves in a new way, and is dedicated to creating extraordinary experiences for people everywhere.

For more information please visit: http://consumer.huawei.com

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About Saatchi Gallery:

About Saatchi Gallery: The Saatchi Gallery was founded in 1985 with the aim of bringing contemporary art to as wide an audience as possible and make it accessible by providing an innovative platform for emerging artists to show their work. Over the last five years the Saatchi Gallery has hosted 15 out of the top 20 most visited exhibitions in London, according to The Art Newspaper’s survey of international museum attendance, and is also ranked amongst the world’s top five most liked museums on Facebook,

Instagram, Twitter and Google+. Entry to all the Saatchi Gallery’s exhibitions is free. www.saatchigallery.com.