One in Three Brits set to use smartphone tech to reduce the rows


New research released today from Huawei, the global technology leader, shows that nearly one in three Brits (33%) believe that mobile technology and AI will help improve their relationships

People across the UK are benefiting from intelligent smartphone technology to help their relationships from making sure the battery is charged, to logging important dates on their phone calendar, to using financial apps to keep track of spending

Research also shows that Edinburgh couples row the least, with just five rows a week compared to Brighton couples who argue the most with eight rows a week

Huawei have developed top tips to help Brits use smartphone technology for an even smoother path to successful romance

With Valentine’s Day just around the corner, Huawei, the global technology leader, has been delving deep into the real state of relationships in the UK to discover how its technology can help reduce the most common relationship woes.  Nearly one in three Brits (30%) believe that advances in mobile technology and artificial intelligence will help to reduce domestic disagreements from the average number of six rows a week mostly caused by household chores (28%) and finances (26%.)

Specifically - in a bid to avoid future bust ups with partners, over half (55%) of British couples are turning to mobile technology, with 25% ensuring their phone is charged before going out so they are always contactable. What’s more, 19% save important dates on their device so they don’t forget to pick up a present for that all-important anniversary, whilst 14% use finance and budgeting apps to better manage their money.

Looking forward to a more feud free future, 12% of UK couples believe that rows related to forgetting important events such as birthdays and anniversaries (including Valentine’s Day itself), will be reduced by intelligent mobile notifications and reminders. In addition, one in ten (10%) think using smart photography features to take partner-approved couple selfies will help reduce those moments when an unapproved picture on social media causes umbrage.

Andrew Garrihy, Huawei Western Europe Chief Marketing Officer, who commissioned the research, commented: “AI has the potential to make our lives better, taking efficiency to new heights, so we can achieve more, even if we have less time. That’s why at Huawei, we strive to ensure that our technology empowers people in everything they do; whether on their own or in a relationship. The AI capabilities in the Huawei Mate 10 Pro makes it faster, the battery last longer and helps you to take picture-perfect selfies.”

Following the results of the research, Huawei has developed the following tips to show how UK couples can take advantage of the smartphone tech in a Huawei Mate 10 Pro to guarantee a smoother path to future happiness:

1.      Your partner might be the best ‘boyfriend of Instagram’ there is, perching high and low to capture the money shot for your social media profile, but it’s time to let intelligent photography do the hard work for them – offering point and shoot perfection it captures the ultimate shot every single time

2.      Try out different camera modes when looking to get the ultimate couple shot, for instance nail the framing by using adaptive selfie mode, which widens to ensure you’re both perfectly in the shot

3.      Camera modes can help in more ways than one, use scene and object recognition so you can spend less time perfecting those pictures of your starter on your dinner date and more time focussed on the one you love!

4.      Automatically sync anniversaries, birthdays and Valentine’s Day in your phone so you’re notified of upcoming events and neither of you forget another important date again

5.      Avoid missing important calls and messages from a partner when your device is out of charge, thanks to smart battery management that intelligently allocates resources so power-waste is minimised and you won’t suddenly find yourself with an out-of-charge battery

Top ten reasons for relationship rows across the UK:

1.      Housework and chores

2.      Finances

3.      Bad habits and pet peeves

4.      Family and parenting

5.      In-laws

6.      Not remembering commitments made

7.      Turning up late

8.      Forgetting important events such as birthdays, anniversaries and Valentine’s Day

9.      Deciding what to watch on TV

10.   Being uncontactable due to phone battery dying

Top ten UK cities where people are already using their smartphone to avoid an anticipated row:

1.      Sheffield (64%)

2.      Newcastle (62%)

3.      Liverpool (59%)

4.      London (58%)

5.      Birmingham (57%)

6.      Glasgow (57%)

7.      Belfast (57%)

8.      Bristol (56%)

9.      Nottingham (56%)

10.   Manchester (55%)

About the research

Consumer research was undertaken by Censuswide amongst 1000 people in a relationship in the UK, in January 2018.