HUAWEI launch hotline to help the nation have a better relationship with their phone


·         Brits admit that poor battery life on their smartphones causes more stress (7 out of 10 with 10 the most stressful) than rowing with a partner (6/10) or being late for a meeting (6/10)

·         Research from smartphone manufacturer Huawei has revealed the nation’s frustrations with their smartphones.

·         In response Huawei has launched the A Phone Anonymous Helpline for exasperated smartphone users to vent their woes.

LONDON, ENGLAND - 63% of Brits are in a love/hate relationship with their current smartphones and want to switch devices but feel locked into their current brand (18%), according to a new survey by smartphone manufacturer Huawei.

The study of over 2,000 British smartphone owners discovered the key annoyances people have with their mobile phones with short battery life (47%), predictive text/autocorrect fails (32%), lack of storage (26%), poor reception (25%) and having their phone screen freeze (18%) some of the key technological bugbears.

In fact, Brits find leaving their phone at home even more stressful than missing an appointment, forgetting keys, wallet or missing public transport.

Huawei are determined to help the nation have a more positive relationship with their smartphone and have launched the free A Phone Anonymous Line on 0800 020 9348 to allow people to vent their frustrations.

Most ranked stressful situations*

1.    Running out of phone battery at a crucial moment (7.2/10)
2.    Being late for a meeting or an event (6.7/10)
3.    Starting a new job (6.5/10)
4.    Rowing with your partner, getting a dressing down from your boss, missing a train, job interview, getting stuck in traffic (6.4/10)
5.    Car breaking down (6.3/10)
6.    Getting locked out of the house (6.2/10)
7.    Moving to a new house, Writing a presentation / essay (6.1/10)
8.    Rowing with your children (5.8/10)
9.    Public Speaking (5.7/10)
10.  Becoming a parent (5.5/10)

*Most ranked stressful situations on a scale 1-10 (10 being very stressful, 1 being not stressful at all)

Dr Linda Papadopoulos, psychologist comments: “The research from Huawei has highlighted that smartphones have become an intrinsic part of our lives and people now see them very critical to human interaction. Individuals rely upon their phones to do a multitude of things, from telling them the time, acting as their GPS, to helping connect them with the rest of the world. When phone failures occur, such as a dead battery or lack of storage availability, individuals feel a sense of isolation or as though they’re not able to perform to their full capability. This causes an instant moment of stress – which the survey has shown. Humans feel a connection to their smartphones in the same way they have a connection to a best friend or family member - but they also feel a dependence on them and how they facilitate their lives which is why being without them is so difficult.”

Research from Huawei earlier this year also showed that smartphone photography is also important to users with 77% people in the UK wanting great photos with fewer attempts, whilst 84% want a smartphone camera that lets them zoom in without losing definition.

“It’s important that our smartphones are benefitting us in our day-to-day lives rather than hindering us. Our research tells us that one in five British smartphone owners slam or throw their phone in frustration during a technical fail, and that’s something we want to help to change,” said Justin Costello, Head of Marketing for Huawei UK & Ireland. ‘’We are leading a new renaissance in smartphone photography with our new P20 Pro, which features a 4000 mAh battery and the world’s first Leica triple camera. It’s only through meaningful innovation like this that we can remove smartphone frustrations from people’s lives.’’

Smartphone frustrations also seem to be affecting UK comedy talent including Russell Kane, Marlon Davis, Jake Yapp and star of Made in Chelsea and Celebrity Big Brother, Ashley James who can all be seen discussing their problems here https://youtu.be/BXUG9P94YBc.

To find out more about the Huawei P20 range visit www.newrenaissance.com.