HUAWEI Launches the P smart 2019
THE NEW AND IMPROVED ALL-ROUNDER: HUAWEI LAUNCHES NEW HUAWEI P SMART 2019, OFFERING A LARGER SCREEN AND AI DUAL CAMERA
LONDON, United Kingdom — December 28, 2018 — Huawei, the world’s second largest smartphone manufacturer, today announced the launch of the Huawei P smart 2019. Featuring an expansive Huawei Dewdrop Display, as well as a new and more powerful octa-core chipset Kirin 710, Huawei P smart 2019 delivers the quality user experience that the Huawei P smart Series is known for, together with high performance AI cameras both in the front and rear of the all-round smartphone.
Originally launched in 2017, the P smart is a midmarket device targeting young consumers seeking an affordable, high quality user experience. The 2019 edition improves upon every aspect of its predecessor, incorporating some of the latest technologies and designs to deliver a more sophisticated experience that caters to the dynamic needs of today’s consumers.
Justin Costello, Head of Marketing, Huawei UK & Ireland commented: “Huawei’s devices truly disrupted the smartphone arena in 2018, making us the fastest growing smartphone brand in the UK and the second biggest globally. With its outstanding AI, photography and performance capabilities, the Huawei P Smart 2019 delivers a superior smartphone experience at an accessible price point. We look forward to launching the device in the UK next month, in what is set to be the start of an even more ambitious year for our brand.”
Flagship Display Design
Comparing the Huawei P smart 2019 with its predecessors, consumers will immediately recognise the more expansive viewing area made possible by the 6.21-inch 19.5:9 Huawei Dewdrop Display. Besides a physically larger screen, the new Huawei smartphone replaces the upper bezel with an unobtrusive pearl-shaped notch that houses the front camera, and completely removes the lower bezel. This allows the display to achieve a modern, almost bezel-less face. Furthermore, the 415ppi high pixel density of the panel affords a higher FHD+ (2340x1080) resolution, which combined with the support for 85 percent of the NTSC colour gamut, makes for a truly compelling viewing experience. Given how consumers are spending more and more time with their smartphones, Huawei P smart 2019 includes a new TÜV Rheinland-certified Eye Comfort Mode, which effectively filters high-energy blue lights to alleviate user eye fatigue during extended sessions.
Enhanced Camera Functionality
Alongside a more premium display, the Huawei P smart 2019 is equipped with improved front and rear cameras. At the front, embedded in the dewdrop notch is an 8MP wide-aperture (f/2.0) selfie camera. As well as more powerful camera hardware, the selfie camera of Huawei P smart 2019 supports new AI and AR capabilities, and quality-of-life features such as gesture control. Portrait Mode lets users easily apply beautifying effects in the virtual viewfinder, a great way to touch-up selfies after-the-fact. The front camera also recognises and optimises eight categories of common selfie backgrounds, so users can snap freely and still produce socials-worthy selfies.
Powerful AI Dual Camera
As the industry leader in smartphone photography, Huawei is known for equipping powerful cameras in devices across its product portfolio. The AI Dual Camera is comprised of a 13MP main camera and 2MP secondary camera. The high resolution primary camera is equipped with a 5p f/1.8 wide-aperture lens with a virtual aperture range of f/0.95-16, while the secondary camera collects depth information for accurate depth segmentation and creating authentic bokeh effects. Combined, the camera system can produce studio-quality portraits. AI operates in the background to intelligently recognise over 500 scenes and provide real-time optimisations, bridging the skill gap between a photography amateur and a professional. Furthermore, the Huawei AI Image Stabilisation works in concert with the wide-aperture lens to produce bright, detailed, low-noise nighttime photos without the need for a tripod.
Optimised Performance for Everyday Use
The Huawei P smart 2019 is equipped with the new Kirin 710 Chipset. Manufactured with the 12nm process technology, the new octa-core chipset features a CPU clock speed of up to 2.2GHz. Kirin 710 ensures a smooth, natural system response, immersive gaming performance and excellent power efficiency. The independent image signal processor (ISP) and digital signal processor (DSP) in the chipset accelerate all photography optimisations and further enhances the quality of output.
EMUI 9.0 comes standard on the Huawei P smart 2019. The latest Huawei custom AndroidTM 9 Pie-based operating system optimises process allocation to improve CPU core utilisation across the board. GPU Turbo 2.0, the latest iteration of Huawei’s AI-powered graphics processing solution, doubles the GPU power efficiency while granting up to 30 percent better GPU performance on Huawei P smart 2019. This capability enables Huawei P smart 2019 to deliver a stable, high-framerate experience across all mobile entertainment scenarios.
In addition, the 3400mAh battery provides all-day battery life for everyday users. The battery supports up to 10 hours of internet browsing on 4G networks, up to 18 hours of continuous video playback, and up to a groundbreaking 96 hours of continuous music playback. Additionally, the smart battery management system applies several measures to further extend the battery life, including suspending minimised apps to significantly prolong battery life of the device on idle.
Huawei P smart 2019 also introduces an innovative Extendable Read-Only File System (EROFS) to achieve greater disk performance and speed. The file system is extendable with file compression features to enable users make the most out of their device storage.
Beauty that Belies Ruggedness
Launching in three colourways, Midnight Black, Aurora Blue and Turquoise Blue, the Huawei P smart 2019 is beautifully ergonomic. The 3D curved unibody design comes with a glossy, ceramic-like back that gives the smartphone a premium look and feel. Because smartphones have become such an integral part of the modern lifestyle, a daily driver must be built to weather wear and tear from frequent use. As a result, Huawei has engineered the Huawei P smart 2019 to be extremely durable. The various components of the device have been rigorously tested in Huawei’s testing facilities. For instance, both the power button and fingerprint sensor can withstand 200,000 triggers and remain in good condition.
The Huawei P smart 2019 will be available to buy in the UK on 10 January 2019 from retailers including Carphone Warehouse, Vodafone, A1, Amazon, AO.com, Argos, Clove, Fonehouse, JLP, Jersey Telecom, SDG, Sky Mobile, Tesco Mobile and Virgin Mobile; from EE on 11 January; and O2 and Three mid-January.