2018/05/30

More than half of Brits avoid tourist hotspots due to overcrowding

MORE THAN HALF OF BRITS ABROAD AVOID TOURIST HOTSPOTS DUE TO OVERCROWDING

  • Queue angst: New research by Huawei reveals that Brits collectively waste 25 million hours[1] on holiday queuing to view and photograph tourist landmarks
  • Snapping Syndrome: UK holidaymakers take over 100 photos on average whilst away for one week
  • Photography landfill: Two thirds (67%) of all images taken on holiday end up being unused

LONDON, ENGLAND - Huawei, the global technology leader, today reveal that 58% of Brits avoid some of the most beautiful locations abroad when on holiday. Conducted by Huawei to celebrate the recent launch of the Huawei P20 Pro, the world’s first triple lens camera on a smartphone, the report of over 1,000 people revealed that overcrowding (25%), being unable to get up close (22%) and struggling to get the right angle or lighting (16%) were listed as the top reasons why Brits fail to get those Insta-worthy images of Europe’s most loved landmarks.

TOP TEN TRICKIEST LANDMARKS TO PHOTOGRAPH IN THE UK

(ACCORDING TO BRITS)

  1. Snowdonia, Wales
  2. Stonehenge
  3. Buckingham Palace
  4. Big Ben
  5. Tower of London
  6. St Paul’s Cathedral
  7. Edinburgh Castle
  8. Windsor Castle
  9. Palace of Westminster
  10. Hampton Court Palace

With UK tourists spending a collective 25 million hours[2] just to queue, view and photograph landmarks, nearly half (45%) are becoming increasingly frustrated trying to capture the picture-perfect holiday shot. The younger generation in the UK are the most anxious age group when it comes to capturing that perfect photo, with 76% of 18 – 24 year olds becoming stressed and 1 in 10 taking up to 400 photos on average during their getaway to capture the ultimate shot.

“We are committed to identifying and alleviating the common frustrations that people experience with technology” says Andrew Garrihy, Huawei Western Europe Chief Marketing Officer. “By combining the most advanced camera system with the most intelligent camera experience, the Huawei P20 Pro is able to bring point and shoot perfection to the smartphone and help people to easily capture that picture-perfect shot.”

Helped by the world’s first Leica triple camera on a smartphone and featuring a telephoto lens which delivers 5x Hybrid Zoom, it is now possible to photograph holiday landmarks from a distance in outstanding clarity, eliminating the need to queue. Plus, the Huawei P20 Pro voted “best camera in a smartphone, taking number one spots in both our photo and video rankings” by DxOMark3, uses the power of artificial intelligence (AI) to automatically adjust the camera settings to use the right skills at the right moment, so tourists can capture the perfect shot first time, every time, even in extreme low-light conditions.

[1] Based on ONS data for adult population: 51,767,000

[2] Based on ONS data for adult population: 51,767,000

3 The leading source of independent image quality measurements and ratings for smartphone, camera and lens