For most of us our smartphone is our most frequently used belonging. It stays close to us all day, resting on a desk or table, peeking out from a bag or pocket and, whether we want it to or not, it says something about its owner.
That’s why people are increasingly interested in how smartphones look on the outside, as well as what they do on the inside.
And it’s not just about passing trends; a huge body of research indicates that humans react powerfully to colour, both physically and emotionally, so naturally we want a smartphone that projects who we are and reflects our personality.
At Huawei we take colour extremely seriously. In order to understand the power of colour – how certain shades and depths of pigment can affect emotions and behaviour – we went directly to the leading global authority on colour: The Pantone Color Institute.