Johannesburg, South Africa - 3 April 2017: HUAWEI’s P series sets the foundation for HUAWEI as a lifestyle brand that can inspire and encourage consumers through technology. Believing that the smartphone has become an extension of ourselves, HUAWEI developed the P series with the aim to provide consumers with a stylish device that caters to their lifestyle and communicates their personality.
The HUAWEI P10 and HUAWEI P10 Plus smartphone will arrive on South Africa shores in May.
It was in 2016 that HUAWEI partnered with Leica to equip the HUAWEI P9 series smartphones with a dual-camera co-engineered with Leica, thus allowing users to capture stunning pictures. Focused on the vision to offer users an unparalleled smartphone experience, HUAWEI listened to consumers and created devices with leading trends – in both software and hardware – which received great acclaim globally. HUAWEI’s P9 series, which offers a powerful imagery experience with an impressive dual-camera co-engineered with Leica, is a true manifestation of this success, with more than 12 million units shipped around the world.
HUAWEI is now launching the HUAWEI P10 and HUAWEI P10 Plus, two revolutionary masterpieces that offer users a compelling experience like no other while allowing them to capture and document their moments, while telling their stories better. For the first time on a smartphone, the HUAWEI P10 and HUAWEI P10 both boast the world’s first front camera co-engineered with Leica to complement their Leica Dual rear camera.
By using the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, the HUAWEI P10 and HUAWEI P10 Plus offer stunning features such as studio-like re-lighting and 3D facial detection technology, thus putting all the tools to be become a master in portrait photography. The new front camera helps to produce perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing photos vividly to life.
Inside the camera, users will find a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms. When paired with the dual camera Optical Image Stabilisation (OIS) solution and the industry’s first dual camera pixel binning technology, the HUAWEI P10 and HUAWEI P10 Plus offer superior night shot capabilities. Additional studio-level portrait tools and illumination effects were also developed based on extensive research.
HUAWEI’s portrait features create more natural-looking photos than ever thanks to the devices’ smart imaging algorithm, which is based on extensive research of various different face shapes and skin colours. By understanding the relative position of each facial feature and the uniqueness of skin type, portrait enhancements can be applied in a customised and more natural way.
In 2016, HUAWEI continued to invest in the future, with the company's annual spending on research and development reaching CNY76.4 billion (US$11 billion).
This has driven increasingly innovative products and a growing global recognition as a premium device brand.
HUAWEI's Consumer BG shipped 139 million smartphones during 2016, and reported CNY179.8 billion (US$25.9 billion) in annual revenue, up 44%.
The HUAWEI P10 and HUAWEI P10 Plus will be available in South Africa from May 2017 at operators and retail channels. Pre orders will start from early this month at operator channels.
For more information and media queries contact:
PR and Communications Manager – HUAWEI Consumer Business Group South Africa