Huawei Ads showcases how it is enhancing the state of mobile advertising

Global information and communications technology (ICT) company, Huawei Technologies Co.,Ltd., has today showcased HUAWEI Ads, a programmatic digital advertising platform, with enhanced marketing offerings. HUAWEI Ads, gives advertisers the opportunity to transmit key information and implement targeted campaigns that advertise their brands on the extensive Huawei mobile ecosystem, which enables advertisers to rapidly grow their businesses.

Holding an exclusive event at The Galleria, in Sandton, Huawei took South African advertising agencies through an insightful engagement on how their agencies can optimize campaigns on HUAWEI Ads, to differentiate their media strategy amongst competitors.

With a reach of over 8.5million, Huawei device users utilizing smartphones, PCs, and tablets are given access and the opportunity to reach new audiences.

Value-oriented opportunities for businesses

HUAWEI Ads has assisted various brands to thrive in a competitive marketplace, while exceeding their marketing goals. This is made possible by the platform’s features which include:

• Precise user profiling and targeted advertising to reach exclusive Huawei audiences;
• A variety of mainstream ad streams like splash, banner, rewarded, native and interstitial;
• A broad range of Huawei and third-party apps to deliver display, search and app download inventory.
• And an exclusive agency offer that meets the needs of customized ad campaigns.

HUAWEI Ads is cost effective and provides agencies with bid options that assist obtaining a high ROI, against their budget.

Expanding the Huawei Ads offering

Huawei thrives to continuously leverage its mobile ecosystem and expand its offering to provide solutions that provide growth opportunities for digital marketers.

In its commitment to enhance partners’ experience on HUAWEI Ads, new ad features are constantly being added to improve ad efficiency and effectiveness.

In addition, HUAWEI Ads uses Huawei’s native app resources such as AppGallery HUAWEI Music, Petal Search, and HUAWEI Video. There are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network, assisting advertisers to amplify their businesses, products and services across multi-digital touchpoints.

Are you planning a marketing campaign or wish to offer your clients alternative advertising opportunities, then explore what Huawei Ads offers!

For more information, please get in touch with HUAWEI Ads customer service at HuaweiAdsZA@huawei.com.

Or interested media partners can log onto: https://ads.huawei.com/usermgtportal/home/index.html#/partners.